The MSc in Marketing is designed for students with some academic background in Marketing and Management Studies who want to enrich and extend their existing knowledge.
It is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM), one of the world's largest organisations for professional marketers, while the international group of students we attract allows you to learn about international marketing issues.
This course offers you an opportunity for direct entry onto the CIM's Professional Diploma in Marketing, an enhanced qualification that employers value. An academic as well as a professional qualification on your CV will give you a huge differentiating factor, increasing your employment opportunities.
The course allows you to acquire a level of marketing knowledge that can either lead to a career in marketing or equip you for further academic study (i.e. for a PhD). The School's Marketing Division has a well-established reputation for international research excellence and quality teaching, and hosts a large and diverse faculty of thought leaders in several areas of marketing. Our teaching and research expertise includes consumption and consumer behaviour, services marketing, international marketing, not for profit marketing, relationship marketing, business-to-business marketing, and marketing strategy, among others.
The course aims at depth over breadth and includes significant small group teaching and tutorial work. The modules in the first semester provide the foundation for critical in-depth examination of marketing principles and research methods; in the second semester, the emphasis is on practice. After this, you will undertake a dissertation.
To bring marketing alive as a vibrant and important area of business expertise in modern organisations we include a variety of learning opportunities for our students such as guest speakers, industry placements, consultancy projects, and field trips.
MSc Marketing graduates have entered career areas such as Account Management, Business Development, Communication Planning, Corporate Marketing, Management Consultancy, Media Marketing, Public Relations and Sales Management. Some graduates have also gone into self-employment.
Please note that the following structure and modules content relates to the 2014/15 session, however, modules may still be subject to change. Students must select 180 credits in total.
Choose one module from:
Choose a minimum of one module and a maximum of two modules from this group subject to meeting any pre-requisites*:
Choose no more than one further module from the list of Business School MSc optional modules, subject to meeting any pre-requisites and timetabling constraints.
MSc Marketing Dissertation (N14032)
* Not all optional modules will necessarily run each session.
To gain a place on our MSc programmes, you will need to meet our general as well as course-specific admission requirements.
Our general requirements cover English language and academic requirements:
General academic requirements
The academic requirement for each programme is normally a first or an upper second class honours degree from a UK university or an overseas equivalent.
For some programmes, you will need to have studied or be studying for a degree in a subject appropriate to the programme you have chosen:
MSc in Marketing - Management or business studies with at least one core marketing module
English language requirements
If your first language is not English, we may require evidence of your competence in English. Please see our guidance for information about exemptions. If evidence of competence is required we will accept:
Or any one of the following two options:
IELTS is administered through British Council offices in many countries. For information about your local test centre contact the British Council in your own country.
Information is available at: www.ielts.org or telephone the UK helpline on +44 161 9577755. Please note that you should apply to do the 'Academic' version of the test.
No work experience is required.
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