Tourism Destination Management, M.A.

  • Application Deadline
  • 12 months
    Duration
  • Tuition
    9737
    Tuition (Year)
    9737
    Tuition (Year)
  • English
    Language
International professionals in tourism can make a big difference: the difference between profit and loss, between chaos and structure, a difference for the tourists as well as the local people. Organisations involved in tourism at tourism destinations are looking for well educated professionals. The Tourism Destination Management course is offered by NHTV Breda University of Applied Sciences.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Focus

Tourism has developed into a dynamic and fast growing sector, creating an interdisciplinary field
of study and research. The tourism industry offers economic benefits, growth and opportunities for people and businesses in destination areas. At the same time, matching demand (tourists) and supply (destinations) remains a challenge. The position of the destination areas is becoming more and more important. This master in Tourism Destination Management from NHTV Breda University of Applied Sciences is designed to contribute to this, focusing on practice, perspectives and policies of tourism management at destinations.

Your career?

This master’s programme offers graduates the required qualifications for international managerial and consultancy positions with private, public or non-profit organisations in the tourism sector. Graduates qualify for international:

  • management positions
  • consultancy positions
  • policy and advisory positions
  • research positions

Programme Structure

Phases

The curriculum is subdivided into three phases. The first phase in Breda, with a clear emphasis on theory, is considered to be the preparation for the second phase which will take place on three different types of tourism destinations. This second phase has a focus on the tourism practice under different circumstances and you will work in international student research teams. In the final phase, the dissertation is written in which practice and theory should be brought together and in which is strived towards new insights, theories or generalisations.

Phase 1 - Theory in Breda
Phase 2 - Practice at three different types of tourism destinations around the world
Phase 3 - Dissertation (Final Thesis)

Phase 1: Theory in Breda

During the first phase, you will gain theoretical knowledge and develop your professional skills. This enables you to effectively analyse the current situation and available potential for development strategies at various tourism destinations. Destination theories, models, developments and practical cases will be studied. Courses are given by lecturers, along with an interesting team of visiting lecturers from international organisations and universities. Students interact on a daily basis with this specialised team of academics and tourism professionals.

  1. Destination specific tourism subjects focusing on theoretical knowledge and tourism practice
  • Destination Stakeholder Analysis 
  • Destination Cultural Analysis 
  • Destination Development Strategies 
  • Tourism Destination Finance
  • Tourism Destination Marketing 

General context related subjects with a focus on knowledge and actual issues

  • International Tourism Context
  • International Project Management 
  • International Tourism Research 

Phase 2: Fieldwork

In the second phase you will carry out assignments at three different locations in the Asia Pacific. These assignments are written by the staff in cooperation with stakeholders involved in developments of and at tourist destinations in this region. The Asia Pacific has been selected because of the:

  • great familiarity of the staff with the area
  • many contacts with businesses, governmental institutions and academies
  • familiarity with developments and dynamics
  • many variations in culture
  • ever changing combinations of Western and Eastern influences

Three different locations in the Asia Pacific region

This fieldwork research project is an important, if not crucial part of the programme. You carry out field research and consultancy assignments at three different locations in the Asia Pacific region. These destinations vary each year. Students visit:

  • an area with a typical tourist character (e.g. Bali, Phuket)
  • an urban area with tourism development (e.g. Singapore, Brisbane)
  • a rural area with existing but limited tourism developments (e.g. Palawan / Phillipines, Da Nang / Vietnam)

Practical team assignments

Through these assignments theoretical insights come together with professional skills in management and research. You will also interact with stakeholders at a professional and managerial level as you work in close cooperation with professional and well-known tourism organisations in this area.

The assignments are based on complex subjects relevant to each destination. Based on an initial briefing document, you conduct research, use theory and international case studies, after which you present your advice to stakeholders. These presentations offer a great opportunity for professional interaction and discussion between students, staff and stakeholder representatives.

Phase 3: Dissertation

By writing a dissertation during the last phase of the programme, you apply your research skills and demonstrate a true understanding of tourism destination management from a professional and academic point of view. You are required to demonstrate critical analysis and evaluation. The dissertation uses concepts, insights and practical abilities to develop a better understanding of the subject under investigation. A dissertation is an individual assignment, carefully supervised by one of the NHTV lecturers.

Final thesis

Producing a dissertation is an independent process. While producing you demonstrate your ability to do research and understand a topic of your choice in the field of your preceding education in and outside NHTV. This challenge, when undertaken thoroughly, can be a difficult but a very rewarding one as well.

Detailed Programme Facts

  • Full-time duration 12 months
  • Study intensity Full-time
  • Credits
    60 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website
Check Your Qualification
  • Enter your qualifications and directly see if a programme fits your profile

If you want to apply for this programme, you should have a bachelor’s degree, preferably a Bachelor of Business Administration, for example in the field of tourism management, leisure management, hotel management, economics, commerce, general management or finance. Bachelor’s students with such a BBA degree are directly eligible if they meet the following criteria:

  • knowledge (bachelor’s level) of tourism planning and development
  • knowledge (bachelor’s level) of cross-cultural studies
  • academic skills at bachelor’s level (e.g. methods and researching techniques)

Additional criteria

Applicants who do not have a BBA degree, but who hold a bachelor’s degree in another field of study (e.g. arts, law, cultural studies, social sciences) may also be considered for admission. However, additional criteria will be applied in selecting these students:

  • knowledge (bachelor’s level) of financial management
  • knowledge (bachelor’s level) of marketing
  • knowledge (bachelor’s level) of tourism planning and development
  • knowledge (bachelor’s level) of cross cultural studies
  • academic study and research skills (bachelor’s level) including abstract and critical thinking

Tuition Fee Per Year

  • EUR 9737 International
  • EUR 9737 EU/EEA

Students must apply through Studielink and the Student Office of NHTV.

Step 1

If you meet the admission requirements, please register with Studielink. This is the national administration system for higher education in the Netherlands. Please note: We won’t start processing your application until you are registered in Studielink.

Step 2

Fill in the application form. Please make sure to upload all additional documents requested in the application form and submit you application.

Funding


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Testimonial Registration Module

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.