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|Application deadline:||September 1; Non EU: June 1|
|Tuition fee:|| |
|Start date:||September 2014|
|Duration full-time:||12 months|
|Delivery mode:||On Campus|
This one-year Master focuses on practice, perspectives and policies of developments of and at tourism destinations.Our graduates are international tourism professionals on a master level that are able to analyse and interpret the global context in which developments at destinations take place.
The Master in Tourism Destination Management combines explicit skills and a practical `hands-on´ mentality, increasing knowledge of the development of and at tourism destinations. It will stimulate a problem solving independent attitude as well as professional analytical skills.
The aim of this Master course is to offer graduates starting qualifications for independent and/or managerial professions and functions at management and consultancy levels with private, public or non-profit organisations or institutions in the tourism sector.
Graduates qualify for professions and functions such as:
* International Management positions
* International Consultancy positions
* International Policy & Advisory positions in tourism organisations
* Research positions
According to the objectives of the Masters in Tourism Destination Management programme, interaction between theory and practice is crucial in this master course. The curriculum is subdivided into 3 phases, in which the phase in Breda is considered to be the preparation for the second phase that will take place on three different types of tourism destinations. The first phase will be a mixture of theory and practice. During the second phase students will work in international student resewinarch teams. This second phase has a focus on the tourism practice under different circumstances. In the final phase the Dissertation is written in which practice and theory should be brought together and in which is strived towards new insights, theories or generalisations.
Phase 1: Breda
During the first phase the students work on gaining theoretical knowledge, insight and skills. This enables them to analyze effectively and efficiently current situations and assess the available potential for future tourism developments within international tourism destinations. The main units in this phase are clustered in the following order:
1. Destination specific tourism subjects focusing on theoretical knowledge and tourism practice:
· Destination Stakeholder Analysis
· Destination Cultural Analysis
· Destination Development Strategies
· Tourism Destination Finance
· Tourism Destination Marketing
2. General context related subjects with a focus on knowledge and actual issues
· International Tourism Context
· International Project Management
· International Tourism Research
Phase 2: Fieldwork
Students will carry out assignments at three different locations in the Asia Pacific. These assignments are written by the staff in co-operation with stakeholders involved in developments of and at tourist destinations in the Asia Pacific.
The Asia Pacific has been selected because of the great familiarity of the staff with the area as well as the many contacts with businesses, governmental institutions and academies, the familiarity with developments, dynamics and the different phases of developments of markets and economies, the many variations in culture and the ever changing combinations of western and eastern influences.
Goal of PHASE 2 is to put the knowledge learned and skills of PHASE 1 into the research, consultancy and management practice.
* To learn to observe and analyze from different points of view and perspectives of different actors at different destinations.
* To learn to reflect on facts and opinions based on a variety of often incomplete sets of information.
* To learn to report considering the findings and conclusions.
* To learn to advice considering future changes that might influence destinations.
In phase 2 of the programme students will visit 3 kinds of tourist destinations where they will carry out assignments and will do research from the perspectives of three different kinds of stakeholders.
Kinds of research destinations / locations
1. Areas with a partly typical tourist character (Tourism Areas)
2. Larger cities or urban areas with a certain tourism development (City Areas)
3. Rural areas with limited but existing tourism developments (Rural `Developing´ Areas)
These three kinds of areas can be found in many different phases of development in the Asia Pacific area.
Three different kinds of stakeholders
In the specific tourism setting we will work with a subdivision of stakeholders based on larger and smaller parties involved and the not directly involved parties.
1. Large Tourism Companies (LTC)
2. Small and Medium Sized Enterprises In Tourism (SME)
3. Other Tourism Organisations (OTO), like governments at different levels, population, representing bodies, heritage sites and nature.
Category 1 represents a highly professional sector usually with considerable investments and many kinds of national and international investors and numerous management situations. Often these are larger companies considering turnover, pax, beds and investments. They also represent a considerable share in the total labour force in tourism.
Category 2 represents the direct and indirect sectors and businesses that forms, supports and supplies the total scope of the tourism sector.
Category 3 represents the setting of tourism: people who work and live in destinations, the governments on different levels that are confronted with and react -or not- to developments or impacts, and also the segments of the economy where tourism makes use of.
In the three categories of the master in tourism management mentioned above, the following generally used social sectors, to a greater or lesser extent, play a role:
* Public sector (local and national level)
* Semi-Governmental institutions
* Private stakeholders: Multinationals and small & medium size enterprises
* Multilateral institutions
* Non-governmental institutions
* Local population
Students will depart to three different destinations with distinct characteristics, to be selected from the list above: a Tourism Area, a City Area, and a Rural Area. All students will go to a destination simultaneously.
Phase 3: Dissertation
The dissertation is an independent and individual process. While producing a dissertation you demonstrate your ability to do research and understand a topic of your choice in the field of your preceding education in and outside NHTV. This challenge, when undertaken thoroughly, can be a difficult but a very rewarding one as well. Careful thought should go into the selection of a topic to ensure that it is both appropriate and feasible.
The collection of data, research and analysis of information, the interpretation and presentation of your work are all involved in the process of writing a dissertation. It is required to demonstrate critical analysis and evaluation. The dissertation has to use concepts and insights as well as practical abilities to develop a better understanding of the subject.
In principle the dissertation subject should be a topic or an issue in an international tourism context. The dissertation should be written in English, unless another language is really more appropriate.
For admission into this programme, all students need to be able to demonstrate a proficiency in English (IELTS minimum score 6.0 or TOEFL minimum score 550 paper-based). Special conditions and exceptions apply for some students from South Asian countries like India, Pakistan and Bangladesh. Check the internet site for the latest information on TOEFL requirements.
Further, a Bachelor degree is required, preferably a Bachelor in Business Administration (BBA), for example in the field of tourism, leisure management, hotel management, economics, commerce, general management or finance. Bachelor students with such a BBA degree are directly eligible if they if they meet the following criteria:
* Sufficient knowledge (Bachelor level) of tourism planning and development;
* Sufficient knowledge (Bachelor level) of cross cultural studies;
* Sufficient academic skills at Bachelor level (e.g. methods and researching techniques, abstract and critical thinking)
If the above mentioned criteria are not met, a self study package can be requested to eliminate these deficiencies. Bachelor students without a BBA, but with another Bachelor degree (for example: arts, law, cultural studies, social sciences) degree can also obtain admission. However, these students will be selected based on the additional criteria: * Sufficient knowledge of financial management (Bachelor level);
* Sufficient knowledge of marketing (Bachelor level)
* Specific knowledge (Bachelor level) of tourism planning and development;
* Sufficient knowledge (Bachelor level) of cross cultural studies;
* Sufficient academic skills at Bachelor level (e.g. methods and researching techniques, abstract and critical thinking);
For these students, demonstrable and relevant working experience could support the application. If the above mentioned criteria are not met, a self study package can be requested. To eliminate any deficiencies, the NHTV offers a self-study package with a corresponding examination. In concrete terms it encompasses: * Tourism Planning and Development (Bachelor level)
* Cross Cultural Studies (Bachelor level)
* Financial Management (Bachelor level
* Research Methods and Techniques (Bachelor level)
In all circumstances, a personal interview is part of the selection procedure.
TOEFL requirements for Indian and some other South Asian countries Indian nationals and some other South Asian students who have completed their Bachelor degree in English may not be required to do a TOEFL test before being eligible for admission. They should produce a statement from the institute they attended proving that they completed their studies in English. This statement can be provided by the Principal or by someone at the student administration office. It should be printed on official stationary of the institute.
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.Take IELTS test
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