|Application deadline:||1st July for Dutch and EEA students; 1st June for non-EEA students|
|Tuition fee:|| |
|Start date:||September 2015|
|Credits (ECTS):|| 68 ECTS Details |
The total study load of the programme is 24 ECTS (phase 1) + 20 ECTS (phase 2) + 24 ECTS (dissertation) = 68 ECTS (1 ECTS = approximately 28 hours).
|Duration full-time:||12 months|
|Delivery mode:||On Campus|
|More information:||Go to university website|
Tourism has developed into a dynamic and fast growing sector, creating an interdisciplinary field of study and research. The tourism industry offers economic benefits, growth and opportunities for people and businesses in destination areas. At the same time, matching demand (tourists) and supply (destinations) remains a challenge. The position of the destination areas is becoming more and more important. This master in Tourism Destination Management is designed to contribute to this, focusing on practice, perspectives and policies of tourism management at destinations.Your career?This masterís programme offers graduates the required qualifications for international managerial and consultancy positions with private, public or non-profit organisations in the tourism sector. Graduates qualify for international:management positionsconsultancy positionspolicy and advisory positionsresearch positionsWhy study Tourism Destination Management at NHTV Bredaan extensive international network through a 40-year tradition in tourism educationone of the leading and specialised institutions in the field of tourism studies in the worldfocusing on practice, perspectives and policies of developments of and at tourism destinationsstudying together with fellow students from so many different nationalities representing so many different perspectives is possibly the strongest resource you can make use ofcertified by the UN World Tourism Organization Career examplesGraduates of Tourism Destination Management qualify for:International Policy & Advisory positionsinternational advisory functions related to feasibility analysis of investment projects, business strategy and market penetration or developmentpublic strategic functions in the field of development and management of (tourism) destination areasadvisory and management functions in the field of visitor management in urban areas, theme parks and nature reservesstrategic advisory functionsInternational Management positionsinternational (growth related) management functions in internationally operating businesses (like service companies, hotel chains, tour operators, airline companies)international Marketing Management functions, with destination management organisations or (tourism) marketing consultancy agenciesinternational Consultancy positions, either project-based or permanently in commercial consulting or international development organisationsResearch positionsresearch functions in the area of international (new) market development, market segmentation or market potential analysisresearch functions with branch organisations such as WTO, PATA, Govt. Tourism Boards and Destination Management / Marketing Organisationsexternal advisory functions in the area of international corporate, financial and organisational development for small and medium-sized companies
Developments in Tourism Destination Management
Tourism has developed into a dynamic and fast growing sector, creating an interdisciplinary field of study and research. The tourism industry offers economic benefits, growth and opportunities for people and businesses in destination areas. At the same time, matching demand (tourists) and supply (destinations) remains a challenge. It will always lead to a permanent but fluctuating flow of consumers to and from the destination areas. In tourism, as opposed to nearly all other economic goods and services, it is not the goods and services, but the consumers who are Ďdistributedí. Without trivialising the role and the importance of the tourist as a consumer, it is clear that the position of the destination areas is becoming more and more important.
The role of a Tourism Destination Manager
The commercial position of tour operators in the areas of origin (tourism markets) is under pressure from an increasingly empowered position of the suppliers of tourism products and services at the destination. It is expected that a shift of power will take place from the tour operators in the market areas towards the operators of tourism products and services at the destination areas. This requires knowledge and expertise, which is closely interwoven with the destination areas themselves. This master in Tourism Destination Management is designed to contribute to this, focusing on practice, perspectives and policies of tourism management at destinations.
Aim of the programme
This master's programme offers graduates the required qualifications for international managerial and consultancy positions with private, public or non-profit organisations in the tourism sector. Graduates qualify for international positions, such as:
The curriculum is subdivided into three phases. The first phase in Breda, with a clear emphasis on theory, is considered to be the preparation for the second phase which will take place on three different types of tourism destinations. This second phase has a focus on the tourism practice under different circumstances and you will work in international student research teams. In the final phase, the dissertation is written in which practice and theory should be brought together and in which is strived towards new insights, theories or generalisations.
Phase 1 - Theory in Breda
Phase 2 - Practice at three different types of tourism destinations around the world
Phase 3 - Dissertation (Final Thesis)
Phase 1: Theory in Breda
During the first phase, you will gain theoretical knowledge and develop your professional skills. This enables you to effectively analyse the current situation and available potential for development strategies at various tourism destinations. Destination theories, models, developments and practical cases will be studied. Courses are given by lecturers, along with an interesting team of visiting lecturers from international organisations and universities. Students interact on a daily basis with this specialised team of academics and tourism professionals.
General context related subjects with a focus on knowledge and actual issues
Schematic overview of Phase 1
The following scheme is a representation of the cohesion between the various courses and how they are related to the tourism environment.
Phase 2: Fieldwork
In the second phase you will carry out assignments at three different locations in the Asia Pacific. These assignments are written by the staff in cooperation with stakeholders involved in developments of and at tourist destinations in this region. The Asia Pacific has been selected because of the:
Three different locations in the Asia Pacific region
This fieldwork research project is an important, if not crucial part of the programme. You carry out field research and consultancy assignments at three different locations in the Asia Pacific region. These destinations vary each year. Students visit:
Practical team assignments
Through these assignments theoretical insights come together with professional skills in management and research. You will also interact with stakeholders at a professional and managerial level as you work in close cooperation with professional and well-known tourism organisations in this area.
The assignments are based on complex subjects relevant to each destination. Based on an initial briefing document, you conduct research, use theory and international case studies, after which you present your advice to stakeholders. These presentations offer a great opportunity for professional interaction and discussion between students, staff and stakeholder representatives.
Phase 3: Dissertation
By writing a dissertation during the last phase of the programme, you apply your research skills and demonstrate a true understanding of tourism destination management from a professional and academic point of view. You are required to demonstrate critical analysis and evaluation. The dissertation uses concepts, insights and practical abilities to develop a better understanding of the subject under investigation. A dissertation is an individual assignment, carefully supervised by one of the NHTV lecturers.
Producing a dissertation is an independent process. While producing you demonstrate your ability to do research and understand a topic of your choice in the field of your preceding education in and outside NHTV. This challenge, when undertaken thoroughly, can be a difficult but a very rewarding one as well.
A dissertation is a major commitment of time and energy. The dissertation subject, as a consequence, often personally motivates and interests the student and (new) ideas of students can be openly discussed with the NHTV staff. In principle the dissertation subject should be a topic or an issue in an international tourism context. Students have to ensure, however, that the research idea is both appropriate and feasible. The dissertation should be written in English, unless another language is really more appropriate.
Cooperation with an external commissioner
You can opt for writing a dissertation in close cooperation with an external commissioner. This enables you to closely cooperate with international tourism organisations and therefore adds an additional and professional dimension to the research project. However, many students write an independent research and travel to a tourism destination to study their subject in-depth. Working without an external commissioner often ensures a more independent, and also critical, research product with interesting academic views.
Location of research
Conducting a research and writing a dissertation in this third phase can be done anywhere in the world. The final (oral) examination takes place in the Netherlands.
If you want to apply for this programme, you should have a bachelorís degree, preferably a Bachelor of Business Administration, for example in the field of tourism management, leisure management, hotel management, economics, commerce, general management or finance. Bachelorís students with such a BBA degree are directly eligible if they meet the following criteria:
knowledge (bachelorís level) of tourism planning and development
knowledge (bachelorís level) of cross-cultural studies
academic skills at bachelorís level (e.g. methods and researching techniques)
Applicants who do not have a BBA degree, but who hold a bachelorís degree in another field of study (e.g. arts, law, cultural studies, social sciences) may also be considered for admission. However, additional criteria will be applied in selecting these students:
knowledge (bachelorís level) of financial management
knowledge (bachelorís level) of marketing
knowledge (bachelorís level) of tourism planning and development
knowledge (bachelorís level) of cross cultural studies
academic study and research skills (bachelorís level) including abstract and critical thinking
For these students, demonstrable and relevant working experience could support the application. If the above mentioned criteria are not met, a self-study package can be requested.
As a non-native speaker of English, you must also show sufficient results of one of these tests:
TOEFL test (minimum score 80 internet-based and minimum sub score for Speaking 20)
IELTS test (minimum overall band score 6.0 and a minimum sub score for Speaking 6.0)
Cambridge Advanced Certificate
With an appropriate diploma you may be exempted from the obligation of taking a language test.
|TOEFL iBT® test:||80|