M.A. Tourism Destination Management

NHTV Breda University of Applied Sciences

Application deadline: 1st July for Dutch and EEA students; 1st June for non-EEA students
Tuition fee:
  • Ä 9,363 / Year (EEA)
  • Ä 9,363 / Year (Non-EEA)
Start date: September  2015
Credits (ECTS): 68 ECTS
Duration full-time: 12 months
Languages:
  • English
Location:
Delivery mode: On Campus
Educational variant: Full-time
More information: Go to university website

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Description

Focus

Tourism has developed into a dynamic and fast growing sector, creating an interdisciplinary field
of study and research. The tourism industry offers economic benefits, growth and opportunities for
people and businesses in destination areas. At the same time, matching demand (tourists) and supply
(destinations) remains a challenge. The position of the destination areas is becoming more and more
important. This master in Tourism Destination Management is designed to contribute to this,
focusing on practice, perspectives and policies of tourism management at destinations.

Contents

Phases

The curriculum is subdivided into three phases. The first phase in Breda, with a clear emphasis on theory, is considered to be the preparation for the second phase which will take place on three different types of tourism destinations. This second phase has a focus on the tourism practice under different circumstances and you will work in international student research teams. In the final phase, the dissertation is written in which practice and theory should be brought together and in which is strived towards new insights, theories or generalisations.

Phase 1 - Theory in Breda
Phase 2 - Practice at three different types of tourism destinations around the world
Phase 3 - Dissertation (Final Thesis)

Phase 1: Theory in Breda

During the first phase, you will gain theoretical knowledge and develop your professional skills. This enables you to effectively analyse the current situation and available potential for development strategies at various tourism destinations. Destination theories, models, developments and practical cases will be studied. Courses are given by lecturers, along with an interesting team of visiting lecturers from international organisations and universities. Students interact on a daily basis with this specialised team of academics and tourism professionals.

  1. Destination specific tourism subjects focusing on theoretical knowledge and tourism practice
  • Destination Stakeholder Analysis (3 ECTS)
  • Destination Cultural Analysis (3 ECTS)
  • Destination Development Strategies (3 ECTS)
  • Tourism Destination Finance (3 ECTS)
  • Tourism Destination Marketing (3 ECTS)

General context related subjects with a focus on knowledge and actual issues

  • International Tourism Context (3 ECTS)
  • International Project Management (3 ECTS)
  • International Tourism Research (3 ECTS)

Phase 2: Fieldwork

In the second phase you will carry out assignments at three different locations in the Asia Pacific. These assignments are written by the staff in cooperation with stakeholders involved in developments of and at tourist destinations in this region. The Asia Pacific has been selected because of the:

  • great familiarity of the staff with the area
  • many contacts with businesses, governmental institutions and academies
  • familiarity with developments and dynamics
  • many variations in culture
  • ever changing combinations of Western and Eastern influences

Three different locations in the Asia Pacific region

This fieldwork research project is an important, if not crucial part of the programme. You carry out field research and consultancy assignments at three different locations in the Asia Pacific region. These destinations vary each year. Students visit:

  • an area with a typical tourist character (e.g. Bali, Phuket)
  • an urban area with tourism development (e.g. Singapore, Brisbane)
  • a rural area with existing but limited tourism developments (e.g. Palawan / Phillipines, Da Nang / Vietnam)

Practical team assignments

Through these assignments theoretical insights come together with professional skills in management and research. You will also interact with stakeholders at a professional and managerial level as you work in close cooperation with professional and well-known tourism organisations in this area.

The assignments are based on complex subjects relevant to each destination. Based on an initial briefing document, you conduct research, use theory and international case studies, after which you present your advice to stakeholders. These presentations offer a great opportunity for professional interaction and discussion between students, staff and stakeholder representatives.

Phase 3: Dissertation

By writing a dissertation during the last phase of the programme, you apply your research skills and demonstrate a true understanding of tourism destination management from a professional and academic point of view. You are required to demonstrate critical analysis and evaluation. The dissertation uses concepts, insights and practical abilities to develop a better understanding of the subject under investigation. A dissertation is an individual assignment, carefully supervised by one of the NHTV lecturers.

Final thesis

Producing a dissertation is an independent process. While producing you demonstrate your ability to do research and understand a topic of your choice in the field of your preceding education in and outside NHTV. This challenge, when undertaken thoroughly, can be a difficult but a very rewarding one as well.

Audience

Challenging and inspiring education with different cultures

Your study programme will cover some focus areas which are very unique to NHTV. These focus areas are cross-cultural understanding, social responsibility, imagineering and entrepreneurship. In a cross-cultural context you learn to look at other cultures. The aim is to learn to understand different views looking at a problem from several perspectives. You will set off to uncover hidden information, you wonít think twice about asking questions, and you will learn to innovate based on a social responsibility, or in other words, based on certain values, such as sustainability and business ethics. Out-of-the-box thinking and imagineering are the connecting thread that runs through all of NHTVís study programmes. You learn how to let go of obvious ideas and develop your own values, allowing you to create a product or service that appeals to the target marketís imagination. Entrepreneurship and graduation projects with own companies are encouraged and facilitated.

Requirements

Admission requirements

If you want to apply for this programme, you should have a bachelorís degree, preferably a Bachelor of Business Administration, for example in the field of tourism management, leisure management, hotel management, economics, commerce, general management or finance. Bachelorís students with such a BBA degree are directly eligible if they meet the following criteria:

  • knowledge (bachelorís level) of tourism planning and development

  • knowledge (bachelorís level) of cross-cultural studies

  • academic skills at bachelorís level (e.g. methods and researching techniques)

Additional criteria

Applicants who do not have a BBA degree, but who hold a bachelorís degree in another field of study (e.g. arts, law, cultural studies, social sciences) may also be considered for admission. However, additional criteria will be applied in selecting these students:

  • knowledge (bachelorís level) of financial management

  • knowledge (bachelorís level) of marketing

  • knowledge (bachelorís level) of tourism planning and development

  • knowledge (bachelorís level) of cross cultural studies

  • academic study and research skills (bachelorís level) including abstract and critical thinking

For these students, demonstrable and relevant working experience could support the application. If the above mentioned criteria are not met, a self-study package can be requested.

Test Of English as a Foreign Language

As a non-native speaker of English, you must also show sufficient results of one of these tests:

  • TOEFL test (minimum score 80 internet-based and minimum sub score for Speaking 20)

  • IELTS test (minimum overall band score 6.0 and a minimum sub score for Speaking 6.0)

  • Cambridge Advanced Certificate

With an appropriate diploma you may be exempted from the obligation of taking a language test.

English Language Requirements

IELTS band: 6
TOEFL iBT® test: 80

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