KEDGE Business School

Marketing and Brand Management, M.Sc.

  • Application Deadline
  • 12 months
    Duration
  • Tuition Fee
    12500 EUR/year
    Tuition fee
    12500 EUR/year
    Tuition fee
  • English
    Language
Marketing made in a complex and changing world. This MSc in Marketing and Brand Management is offered at KEDGE Business School. They share the same aim: to help future graduates to be at the very pinnacle of their ability and to succeed in their future careers.

About

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

It was with these changes in mind that we designed the MSc Marketing and Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.

Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the programme at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.

Programme Highlights
  • “Digital Skills” Tracks
  • A Specialised Programme Providing Access to 80% of Marketing Occupations
  • A 3-tiered Educational Approach
  • A “guiding-light Partnership”
Skills
  • Versatility
  • A State of Mind Firmly Focused on the “time to Market”
  • Capacity for Analysis
  • Technical Skills
  • An Ability to Think Outside the Box
Careers
  • Brand manager
  • Customer experience manager
  • Product manager
  • Research officer
  • Category manager
  • Trade marketing manager
  • Project Manager
  • Key account sales engineer
  • Key account manager
  • Business engineer
  • Head of development
  • Sales, Agency, Regional manager
  • Retailer

Accreditation

An MSc diploma offering 5 International majors, AMBA accredited

Programme Structure

Common Core

  • Culture consumption and marketing
  • B2B marketing
  • Service marketing
  • Brand management
  • Digital marketing
  • Sustainable and responsible marketing

Brand Management

This specialised teaching path prepares students for marketing positions aimed at creating strong brand identities: branding strategies, customer experience and engagement, cultural attitudes to consumption.

Courses:

  • Qualitative and quantitative studies
  • Product manager
  • Experiential marketing
  • International marketing
  • 360° communication
  • Innovation management applied to services

Business Development 

This specialisation path prepares students for B2B-focused marketing functions, in both local and global contexts. Specific industries (aeronautics, retail, etc.) and cultural issues are covered by dedicated lectures.

Courses:

  • Strategic business development
  • Key account management
  • B2B negotiation
  • Sales management by objectives
  • Marketing decision making
  • Product manager

Detailed Programme Facts

  • More details:

    You can apply online throughout the year. Admission sessions are regularly organised. International students should also apply at the earliest possible moment.

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Credits
    90 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score:

    550

    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score:

    90

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

  • This programme accepts GRE scores, however, has not provided a minimum recommended or required score range.

    The GRE - or Graduate Record Examinations - is a standardized test administered by Educational Testing Service (ETS) and is part of the admission requirements at many graduate schools and business schools. The GRE score uses a range between 130 and 170 and measures verbal reasoning, quantitative reasoning, and analytical writing.

Documents
  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies
  • TOEFL >= 550  / IBT >= 90 / TOEIC >= 780 /  IELTS >= 6.5 or equivalent, except for students who have studied in English abroad (at least 2 years)

Tuition Fee

  • International

    12500 EUR/year
    Tuition Fee
    Based on the original amount of 12500 EUR per year and a duration of 12 months.
  • EU/EEA

    12500 EUR/year
    Tuition Fee
    Based on the original amount of 12500 EUR per year and a duration of 12 months.

2 years MSc - €21000

Living costs for Marseille

710 - 1,000 EUR/month
Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

At KEDGE Business School, we strongly believe that students shouldn’t abandon their Education projects because of funding concerns. That is why we have launched a financial support plan aimed specifically to help international students.

4 types of scholarships are available:

  • Early Bird Waiver
  • Distinction scholarship
  • Achievement scholarship
  • Outstanding student trophy

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.