KEDGE Business School

Marketing, M.Sc.

  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Marketing skillsets must continuously evolve and adapt to the deep -and often contradictory- transformations of our business environment.

  • Digital technologies are bringing about the emergence of a new participatory culture and collective intelligence, transforming the consumer into a consum’actor. They also play a key role in responding to new consumers’ needs, who now expect to be able to buy goods or service on an “Any Time, Anywhere, Any Device” basis.
  • The emergence of tribal social stratifications, with people pledging (often short-lived) allegiance to multiple tribes based on cultural and emotional affinities, shaping their identity and consumer practices as they engage with like-minded peers.
  • Sustainable development requirements raise new questions about how to best tackle deep market transformations, and call for more socially responsible marketing practices.
  • A global branding strategy requires deep insight into multiple cultures and creating open ecosystems that facilitate new collaboration models between business partners.
The Marketing course is offered by KEDGE Business School.

Career Opportunities

Brand Management:

  • Brand manager
  • Customer experience manager
  • Product manager
  • Research officer
  • Category manager
  • Trade marketing manager

Business Development:

  • Key account sales engineer
  • Key account manager
  • Business engineer
  • Head of development
  • Sales, Agency, Regional manager
  • Retailer

Accreditation

An MSc diploma offering 5 International majors, AMBA accredited

Programme Structure

Common Core

  • Culture consumption and marketing
  • B2B marketing
  • Service marketing
  • Brand management
  • Digital marketing
  • Sustainable and responsible marketing

Brand Management

This specialised teaching path prepares students for marketing positions aimed at creating strong brand identities: branding strategies, customer experience and engagement, cultural attitudes to consumption.

Courses:

  • Qualitative and quantitative studies
  • Product manager
  • Experiential marketing
  • International marketing
  • 360° communication
  • Innovation management applied to services

Business Development 

This specialisation path prepares students for B2B-focused marketing functions, in both local and global contexts. Specific industries (aeronautics, retail, etc.) and cultural issues are covered by dedicated lectures.

Courses:

  • Strategic business development
  • Key account management
  • B2B negotiation
  • Sales management by objectives
  • Marketing decision making
  • Product manager

Detailed Programme Facts

  • More details: You can apply online throughout the year. Admission sessions are regularly organised. International students should also apply at the earliest possible moment.
  • Full-time duration 15 months
  • Study intensity Part-time, Full-time
  • Credits
    90 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus, Blended
    • Time flexibility
      Fully structured
    • Attendance
      Regular mandatory meetings
    • Teacher support
      Continuous support with feedback on request
    • Student interaction
      Online group works/assignments
  • More information Go To The Course Website
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Test Scores

StudyPortals Tip: The Graduate Management Admission Test® (GMAT®) is a standardised exam, delivered in English, used in admissions for thousands of business masters programmes globally. By taking this test you can show your suitability for this programme. The GMAT exam has been shown to be a valid predictor of academic performance in MBA and other business masters programmes. Learn more

Academic Requirements

Documents
  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies
  • TOEFL >= 550  / IBT >= 90 / TOEIC >= 780 /  IELTS >= 6.5 or equivalent 
  • Except for students who have studied in English abroad (at least 2 years)

Tuition Fee Per Year

  • EUR 10500 International
  • EUR 10500 EU/EEA

Funding

At KEDGE Business School, we strongly believe that students shouldn’t abandon their Education projects because of funding concerns. That is why we have launched a financial support plan aimed specifically to help international students.

4 types of scholarships are available:

  • Early Bird Waiver
  • Distinction scholarship
  • Achievement scholarship
  • Outstanding student trophy
On the 2015-2016 academic year, more than 50% of international students have benefited from these scholarships.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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