M.Sc. Marketing Communications

University of Bedfordshire | Luton, United Kingdom
The course focuses on developing your knowledge and understanding in key areas of integrated marketing communications systems: public relations, advertising, and digital media. A key theme and driving force of the course is the concept of integration, both at an organisational level (integrated marketing) and at a campaign level (integrated marketing communications).

Description of Marketing Communications

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The course focuses on developing your knowledge and understanding in key areas of integrated marketing communications systems: public relations, advertising, and digital media. A key theme and driving force of the course is the concept of integration, both at an organisational level (integrated marketing) and at a campaign level (integrated marketing communications). The course is practical in nature enabling you to develop skills in creating marketing communications, campaign planning and evaluation, and acquire a critical knowledge of brand management and buyer behaviour.

The teaching team includes researchers and staff with extensive industry experience and there may also be active involvement of practitioners in the course. You will benefit from lectures and `live assignments from UK agencies and brand owners which will help to prepare you for employment on completion of the course.

Why choose this course?

The course is practice-based enabling students to develop their skills in creating marketing communications, campaign planning and evaluation, and acquire a critical knowledge of brand management and buyer behaviour and where relevant, may include practitioner involvement. Students will work on live briefs provided by, or based on those of, practitioners in the specialist units and in the integrated marketing communications aspect of the dissertation.

Detailed Course Facts

Tuition fee
  • GBP 9900 Year (Non-EEA)
  • GBP 4500 Year (EEA)
Start date October  2015
Credits (ECTS) 120 ECTS
Duration full-time 12 months
Languages
  • English
Take an IELTS test
Delivery mode On Campus
Educational variant Full-time

Course Content

  • Advertising
  • Brand Management And Research
  • Communication In The Digital Economy
  • Current Issues In Integrated Marketing Communications
  • Dissertation
  • Integrated Marketing
  • Marketing Communications
  • Marketing Communications And Society
  • Public Relations Issues
  • English Language Requirements

    IELTS take IELTS test
    6
    CAE score
    180(Grade C)

    IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.

    The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

    Requirements for Marketing Communications

    The normal entry requirements for postgraduate degrees (MA/MSc/MBA/LLM) are a good honours degree, or equivalent qualification, in an appropriate subject from a recognised university or HE institution. We also consider candidates with other relevant qualifications and individuals with appropriate work experience.Students may be exempt from the University's requirement to have a formal English language qualification if they have studied for a first degree in the English language medium in a majority English-speaking country, or they have passed one of the following:
    • GCSE or O Level English language grade C or above validated in the UK
    • IGCSE English as a First Language Grade C and the following individual scores: Reading Grade E, Writing Grade E, Speaking and Listening: Speaking Grade D (0522) or 2 (0500), Listening Grade D (0522) or 2 (0500)
    • IGCSE English as a Second Language Grade C and the following individual scores: Reading and Writing: Reading Grade D, Writing Grade D, Oral (Speaking) Grade C (0511) or 2 (0510), Listening Grade A
    • Scottish Certificate of Education Standard Grade English, minimum grade C
    • Scottish Certificate of Education Higher Grade English, minimum grade D
    • Irish Leaving Certificate Ordinary Level English, minimum grade C
    • Irish Leaving Certificate Higher Level English, minimum grade D
    • West African Examinations Council School Certificate (WAEC SSCE): Minimum Grade C/6

    Work Experience for Marketing Communications

    No work experience is required.

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    University of Bedfordshire, United Kingdom

    United Kingdom Only 30 minutes by train from central London, and you arrive at the University of Bedfordshire. Although a new University, it remains an institution with a rich heritage, and academic roots dating back to 1882. The University has a growing global reputation. The number of applications to the University has nearly doubled in two years (UCAS) and our popularity makes us the most upwardly mobile university in the country according to the Times Higher Education.