The course focuses on developing your knowledge and understanding in key areas of integrated marketing communications systems: public relations, advertising, and digital media. A key theme and driving force of the course is the concept of integration, both at an organisational level (integrated marketing) and at a campaign level (integrated marketing communications). The course is practical in nature enabling you to develop skills in creating marketing communications, campaign planning and evaluation, and acquire a critical knowledge of brand management and buyer behaviour.
The teaching team includes researchers and staff with extensive industry experience and there may also be active involvement of practitioners in the course. You will benefit from lectures and `live assignments from UK agencies and brand owners which will help to prepare you for employment on completion of the course.
Why choose this course?
The course is practice-based enabling students to develop their skills in creating marketing communications, campaign planning and evaluation, and acquire a critical knowledge of brand management and buyer behaviour and where relevant, may include practitioner involvement. Students will work on live briefs provided by, or based on those of, practitioners in the specialist units and in the integrated marketing communications aspect of the dissertation.
IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.
No work experience is required.
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Only 30 minutes by train from central London, and you arrive at the University of Bedfordshire. Although a new University, it remains an institution with a rich heritage, and academic roots dating back to 1882. The University has a growing global reputation. The number of applications to the University has nearly doubled in two years (UCAS) and our popularity makes us the most upwardly mobile university in the country according to the Times Higher Education.