M.Sc. Marketing Communications

University of Bedfordshire
The course focuses on developing your knowledge and understanding in key areas of integrated marketing communications systems: public relations, advertising, and digital media. A key theme and driving force of the course is the concept of integration, both at an organisational level (integrated marketing) and at a campaign level (integrated marketing communications).

Description of Marketing Communications

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The course focuses on developing your knowledge and understanding in key areas of integrated marketing communications systems: public relations, advertising, and digital media. A key theme and driving force of the course is the concept of integration, both at an organisational level (integrated marketing) and at a campaign level (integrated marketing communications). The course is practical in nature enabling you to develop skills in creating marketing communications, campaign planning and evaluation, and acquire a critical knowledge of brand management and buyer behaviour.

The teaching team includes researchers and staff with extensive industry experience and there may also be active involvement of practitioners in the course. You will benefit from lectures and `live assignments from UK agencies and brand owners which will help to prepare you for employment on completion of the course.

Why choose this course?

The course is practice-based enabling students to develop their skills in creating marketing communications, campaign planning and evaluation, and acquire a critical knowledge of brand management and buyer behaviour and where relevant, may include practitioner involvement. Students will work on live briefs provided by, or based on those of, practitioners in the specialist units and in the integrated marketing communications aspect of the dissertation.

Detailed Course Facts

Tuition fee
  • GBP 9900 Year (Non-EEA)
  • GBP 4500 Year (EEA)
Start date October  2015
Credits (ECTS) 120 ECTS
Duration full-time 12 months
Languages
  • English
Take an IELTS test
Delivery mode On Campus
Educational variant Full-time

Course Content

  • Advertising
  • Brand Management And Research
  • Communication In The Digital Economy
  • Current Issues In Integrated Marketing Communications
  • Dissertation
  • Integrated Marketing
  • Marketing Communications
  • Marketing Communications And Society
  • Public Relations Issues
  • English Language Requirements

    Requirements for Marketing Communications

    The normal entry requirements for postgraduate degrees (MA/MSc/MBA/LLM) are a good honours degree, or equivalent qualification, in an appropriate subject from a recognised university or HE institution. We also consider candidates with other relevant qualifications and individuals with appropriate work experience.Students may be exempt from the University's requirement to have a formal English language qualification if they have studied for a first degree in the English language medium in a majority English-speaking country, or they have passed one of the following:
    • GCSE or O Level English language grade C or above validated in the UK
    • IGCSE English as a First Language Grade C and the following individual scores: Reading Grade E, Writing Grade E, Speaking and Listening: Speaking Grade D (0522) or 2 (0500), Listening Grade D (0522) or 2 (0500)
    • IGCSE English as a Second Language Grade C and the following individual scores: Reading and Writing: Reading Grade D, Writing Grade D, Oral (Speaking) Grade C (0511) or 2 (0510), Listening Grade A
    • Scottish Certificate of Education Standard Grade English, minimum grade C
    • Scottish Certificate of Education Higher Grade English, minimum grade D
    • Irish Leaving Certificate Ordinary Level English, minimum grade C
    • Irish Leaving Certificate Higher Level English, minimum grade D
    • West African Examinations Council School Certificate (WAEC SSCE): Minimum Grade C/6

    Work Experience for Marketing Communications

    No work experience is required.

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