The course focuses on developing your knowledge and understanding in key areas of integrated marketing communications systems: public relations, advertising, and digital media. A key theme and driving force of the course is the concept of integration, both at an organisational level (integrated marketing) and at a campaign level (integrated marketing communications). The course is practical in nature enabling you to develop skills in creating marketing communications, campaign planning and evaluation, and acquire a critical knowledge of brand management and buyer behaviour.
The teaching team includes researchers and staff with extensive industry experience and there may also be active involvement of practitioners in the course. You will benefit from lectures and `live assignments from UK agencies and brand owners which will help to prepare you for employment on completion of the course.
Why choose this course?
The course is practice-based enabling students to develop their skills in creating marketing communications, campaign planning and evaluation, and acquire a critical knowledge of brand management and buyer behaviour and where relevant, may include practitioner involvement. Students will work on live briefs provided by, or based on those of, practitioners in the specialist units and in the integrated marketing communications aspect of the dissertation.
No work experience is required.
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