International Marketing (Economics and Business Administration), M.Sc.

  • Application Deadline
  • 24 months
    Duration
  • Tuition
    5960
    Tuition (Year)
    Free
    Tuition (Year)
  • English (take IELTS)
    Language
University rank #201 ,
As a specialist provider of global business studies, the International Business Centre at Aalborg University teaches this highly competitive International Marketing (Economics and Business Administration) master’s programme offered by the Department of Business and Management, uniquely encompassing classic international business economic theories with new media and marketing trends in a practical context.

About

In today’s global economy, businesses and people are crossing borders faster than ever. Marketers are, therefore, required to think globally and to be aware of the latest internationalisation and marketing trends. As a specialist provider of global business studies, the International Business Centre at Aalborg University teaches this highly competitive master’s programme in International Marketing (IM) offered by the Department of Business and Management, uniquely encompassing classic international business economic theories with new media and marketing trends in a practical context.

Job and career

The International Marketing programme offers individual students an opportunity to have clear-cut profiles upon graduation. This is done through encouraging students to base their study activities, (especially the semester projects) on issues of their preference.

Having a clear-cut profile strengthens students’ ability to convince future employers about their skills and competencies. Many of our students have worked towards one of the following profiles:

  • International Market Analysis
  • Digitalization and Global Sourcing
  • Global Advertising and Communica-tion
  • International Supply Chain Manage-ment
  • International Relationship Marketing
  • International Business-to-Business Marketing
  • International Consumer Behaviour

As an international business graduate you can pursue careers in:

  • National or international organizations (multi-national companies)
  • The private sector (large companies, banks and financial institutions or consultancies)
  • National or international research institutions and universities (e.g. a PhD programme)

Programme Structure

The two-year International Marketing programme is divided into four semesters of five months each. The first two semesters are devoted to studies at Aalborg University. During the third semester the students spend 3-5 months abroad, either as interns in foreign companies or institutions or as exchange students at a foreign university. International students may also spend their internships in a company or an organisation in Denmark. Guest/exchange students cannot enrol as interns during the third semester. Fourth semester is devoted to the writing of the Master's thesis.

1st semester

Module 1a: Globalisation and the Internationalization of Companies in a Value Chain Perspective

Module 1b: e-Business

Module 2:

  • Business Research Methods & Theory of Science
  • Semester project on the theme: International Marketing in a Theoretical-Methodological Perspective
2nd semester
  • Module 3a: Customer Behaviour and Marketing Decisions in an International Perspective
  • Module 3b: Marketing Research - Quantitative Methods
  • Module 4: Semester project on the theme: International Marketing in an Analytical and Strategic Perspective
3rd semester
  • Module 5: Traineeship in a foreign company/organization or studies abroad
4th semester
  • Module 6: Master's Thesis

On the third semester students choose between a minimum of 3 month internship at a international company/organization in Denmark/abroad or study at a foreign university or research institution. Internship or studying abroad is arranged individually.

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score: 560

    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score: 88

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

A bachelor degree in Business Administration (three years) or the equivalent is required. Students with a bachelor degree in other fields plus relevant practical experience may also apply.

Or students may qualify for admission to the programme by attending a three semester (1½ years) top up bachelor degree programme in Business Economics at Aalborg University if their previous university studies qualify them to do so.

Guest/exchange students are expected to have a minimum of three years of study within the field of general business administration and, depending on which semester they apply for, some theoretical knowledge and/or relevant practical experience in international business.

Foreign students are required to pass one of the English proficiency tests accepted by Aalborg University. These are IELTS, TOEFL and Cambridge ESOL.The test has to be less than two years old, otherwise it will not be accepted as valid. Danish students must have no less than a B-level in English.

You do not have to submit an English test if one of the following criteria applies to you:

  • You have a complete bachelor degree done in English from either Australia, the UK, Ireland, Norway, Sweden, Finland, Iceland, USA, New Zealand, South Africa or Canada.
  • You have a complete bachelor degree done in English from a Danish University.

Tuition Fee Per Year

  • EUR 5960 International
  • Free EU/EEA

DKK 44,300 per year

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.