University of Oulu

Marketing, Master

  • Application Deadline
  • 24 months
    Duration
  • Tuition
    12000
    Tuition (Year)
    Free
    Tuition (Year)
  • English
    Language
Marketing as research at the Oulu Business School studies markets, including exchange of value, long-term customer and partner relationships, and factors influencing the functioning of markets. Marketing education develops your expertise in the fundamentals of marketing, such as campaign design or branding. The Marketing programme is offered at the University of Oulu.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Marketing as research at the Oulu Business School studies markets, including exchange of value, long-term customer and partner relationships, and factors influencing the functioning of markets. Marketing education develops your expertise in the fundamentals of marketing, such as campaign design or branding. Moreover, you can familiarize yourself in organizational buying behavior, logistics and digitalization of business within changing global markets.

The Marketing programme is offered at the University of Oulu.

Marketing practice has a strategic nature and hence marketing education gives you capabilities to succeed in strategic management also at international level. Our professional focus lies in customer and network relationship management, but marketing education in the Oulu Business School equips you also with abilities to enter into doctoral education and to apply scientific knowledge in the practice of marketing at any organization. The next programme will start in autumn 2016.
Occupational Profiles of Graduates

After attaining the MSc. degree in Marketing you will be qualified for management and planning positions. Typical first duties include product management, customer relationship management and marketing communication. The titles for graduates in marketing include Account Manager, Customer Service Manager, Marketing Manager, Marketing Planner, Sales Manager, Sales Representative, Product Manager and Project Manager.

For the most talented ones, scientific research in the area of marketing at the international level is an interesting prospect that the degree provides.

Programme Structure

Courses included:
  • Consumer Behavior
  • Selling and Sales Management
  • Managing Customer Relationships
  • Purchasing and Supplier Relationships
  • Digital Marketing
  • Business Networks
  • Brand Management
  • Marketing Theory
  • Market Analysis and Business Intelligence
  • Elective course from MIB
For more information, please visit the programme website.

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website

Test Scores

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Academic Requirements

Programme Specific Academic Requirements

Our programmes are designed for students with different university level backgrounds:

  • The Marketing programme is ideal for those who have background education in business studies, social sciences, or engineering.

Tuition Fee Per Year

  • EUR 12000 International
  • Free EU/EEA

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships Students can that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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