Marketing, Master

  • Application Deadline
  • 24 months
    Duration
  • Tuition
    12000
    Tuition (Year)
    Free
    Tuition (Year)
  • English (take IELTS)
    Language
University rank #201 ,
Marketing as research at the Oulu Business School studies markets, including exchange of value, long-term customer and partner relationships, and factors influencing the functioning of markets. Marketing education develops your expertise in the fundamentals of marketing, such as campaign design or branding. The Marketing programme is offered at the University of Oulu.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Marketing as research at the Oulu Business School studies markets, including exchange of value, long-term customer and partner relationships, and factors influencing the functioning of markets. Marketing education develops your expertise in the fundamentals of marketing, such as campaign design or branding. Moreover, you can familiarize yourself in organizational buying behavior, logistics and digitalization of business within changing global markets.

The Marketing programme is offered at the University of Oulu.

Marketing practice has a strategic nature and hence marketing education gives you capabilities to succeed in strategic management also at international level. Our professional focus lies in customer and network relationship management, but marketing education in the Oulu Business School equips you also with abilities to enter into doctoral education and to apply scientific knowledge in the practice of marketing at any organization. The next programme will start in autumn 2016.
Occupational Profiles of Graduates

After attaining the MSc. degree in Marketing you will be qualified for management and planning positions. Typical first duties include product management, customer relationship management and marketing communication. The titles for graduates in marketing include Account Manager, Customer Service Manager, Marketing Manager, Marketing Planner, Sales Manager, Sales Representative, Product Manager and Project Manager.

For the most talented ones, scientific research in the area of marketing at the international level is an interesting prospect that the degree provides.

Programme Structure

Courses included:
  • Consumer Behavior
  • Selling and Sales Management
  • Managing Customer Relationships
  • Purchasing and Supplier Relationships
  • Digital Marketing
  • Business Networks
  • Brand Management
  • Marketing Theory
  • Market Analysis and Business Intelligence
  • Elective course from MIB
For more information, please visit the programme website.

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Languages
    • English
  • Delivery mode
    On Campus
Check Your Qualification
  • Enter your qualifications and directly see if a programme fits your profile

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score (Grade C): 180

    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score: 580

    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score: 92

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

Programme Specific Academic Requirements

Our programmes are designed for students with different university level backgrounds:

  • The Marketing programme is ideal for those who have background education in business studies, social sciences, or engineering.

Tuition Fee Per Year

  • EUR 12000 International
  • Free EU/EEA

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Testimonial Registration Module

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.