The MSc in International Marketing Management is a specialist academic programme which aims at giving students a broad understanding of the opportunities and challenges of Marketing in an international context; a wealth of skills required to design, assess and evaluate international marketing strategies and make successful business decisions. This includes research, analysis and decision making methodologies. The range of topics are both contextual and focused.
International Marketing Strategy, in stage 1, builds on theoretical knowledge of Marketing to explore applicability and challenges from operating in an international context;
Buyer behaviour and International Market research is based on specialist research skills and develop an understanding of consumer and corporate buyer behaviour in a multi-cultural context;
Critical perspectives in Contemporary Marketing is an open module which enables the student to develop a critical awareness of current issues in Marketing, and to focus on a specific theme in the discipline. Where possible, this module will draw on the expertise of academics and industry practitioners and research based advanced contents. The module also offers students the option of developing a specific issue in detail as part of their assessment;
Integrated Marketing Communications and Customer Relationships explores theory and practice of business / customer interfaces, communications and of customer relationship management.
Emphasis is on an integrative approach to the range of subject areas to develop competence and confidence in both theoretic and pragmatic applications. The programme features an excellent balance of tutor-led teaching, group research and presentations along with the opportunity for in-depth personal study.
Business practice is constantly and consistently emphasised with students challenged to think practically and creatively. The programme attracts students from across the global allowing all students to feel comfortable as part of a supportive, welcoming, global learning community.
Tuition fee for the international students.)
European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.)
The MSc IMM is a 180 M-level credit programme.
This is comprised of 4 major modules weighted at 30 M level points and A Dissertation weighted at 60 M Level points or the two modules titled Marketing and Brand Management Decision making, and Individual report which are designed to constitute 30 M level points each.
Students may study a maximum of 2 modules per semester.
The programme is offered in full time and part time mode (P/T subject to demand and resource availability).
The programme is designed to encourage participative as well as independent learning. Classes are anticipated to be interactive and engaging with students contributing formal and informal presentations, case study analysis, debate and critique of academic theory. The programme will utilise a mixture of traditional lectures, informal seminar activities, in-class videos, guest lectures from expert practitioners and academics, organisational and conference visits, and online discussion forums and e-learning technologies. All classroom activities will endeavour to draw together students’ collective experiences in marketing subject areas, and relate them to everyday consumption or professional practices. Classes will also retain an informal and encouraging atmosphere to facilitate class interaction and participation amongst students
The modules on the programme incorporate a range of different formative and summative assessments. Formative assessments are designed to provide informal feedback to students so they can evaluate their conceptual and practical understanding of course material. These will take the form of informal presentations, in-class quizzes using Turning Point® software, critique of seminal academic papers, debate of topical issues and case study analysis. Summative assessments which count toward the final module grades include a varied mixture of individual reports, group reports, group presentations, and end-of-module written examinations. Assessments take place throughout the year, although they will be coordinated to ensure that students are not overloaded with clashing dates for submission of coursework. The summative assessments are designed to be consistent with the CIM professional accreditation guidelines.
Relevance to work/profession
The programme emphasises the practical application of interdisciplinary marketing theory, and is designed to be highly relevant to business practice and managerial decision making. Students who opt to take the programme part-time will be encouraged to base some assessment work on their own companies, when and where appropriate. Reflective practice exercises will also form part of the formative and summative assessment of modules. Students will be assigned an individual mentor throughout their time on the programme to monitor their progress and provide advice and encouragement when required. This programme is designed to strongly enhance the employability and career prospects of our graduates which is of primary importance to us as a university.
Traditionally the programme has attracted students being groomed to join the family business, while others have entered marketing and marketing consultancy. Alternatively while heavily focused on business applications, the programme can, and has, also provided a platform for a career in teaching either directly or followed by a PhD.
In the third term students can choose between either a research dissertation or an additional learning module, Marketing and Brand Management Decision Making and a shorter research based Individual Report. The MKM227 Management Dissertation module is run within the current suite of postgraduate programmes at RDBS. It features research planning classes, which are completed in the semester prior to the dissertation in order to provide students with adequate training in research methods, and students also write a proposal in this semester to allocate them with an appropriate supervisor to their chosen topic. The Marketing and Brand Management Decision Making and Individual Report modules are new courses. They have been designed as an alternative to the Management Dissertation for students who want to carry out a shorter piece of research in Semester C which is shorter and more corporate focused. The Marketing and Brand Management Decision Making module which will accompany the Strategic Marketing Report will be taught by all members of staff teaching on the Msc. International Marketing Management. They will pool their expertise on this module which will aim to synthetise the programmes taught in Semesters A & B.
If they choose the dissertation, students will be allocated a dedicated project supervisor who they should liaise with regularly through the submission of work-in-progress drafts and the planning of research process stages. The dissertation develops students’ project management, writing, analytical and conceptual knowledge of theory, and also allows them to understand its everyday or practical application. This can be an incredibly rewarding experience for students who can then specialise in a particular area of brand management following the completion of their M.Sc. degree for career development or employability purposes.
For admission to postgraduate business and management programmes, applicants normally need to have the following:
A UK Honours Degree in business or social sciences (2:2 minimum)
Equivalent overseas degrees recognised by UEL
Degree equivalent qualification or two years relevant marketing, social science or Marketing management experience
Other marketing or brand management professionals may be admitted at lower levels of attainment providing they have significant experience at a senior level
A GCSE at grade C or above or equivalent qualification in Mathematics
International students require an IELTS score of 6.0 (with no component score less than 5.5)
In the case of applicants whose first language is not English, then IELTS 6.5 (or equivalent) is required. International qualifications will be checked for appropriate matriculation to UK Higher Education postgraduate programmes.
Students that apply to enter stages of the programme may be admitted through normal Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes. Therefore such applicants must be able to demonstrate and evidence that they have the required learning outcomes as listed in the modules for which they are seeking exemption.
Postgraduate applicants are normally required to produce two supporting references, at least one of which should preferably be academic.
Applicants should also show some evidence of marketing related work experience, or some relevant business or management subjects in prior study
No work experience is required.
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