M.Sc. International Marketing Management

University of East London

Tuition fee:
  • € 6,990 / Year (EEA)
  • € 11,880 / Year (Non-EEA)
Start date: February  2015, September  2015
Duration full-time: 12 months
  • English
Delivery mode: On Campus
Educational variant: Part-time, Full-time

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The MSc in International Marketing Management is a specialist academic programme which aims at giving students a broad understanding of the opportunities and challenges of Marketing in an international context; a wealth of skills required to design, assess and evaluate international marketing strategies and make successful business decisions. This includes research, analysis and decision making methodologies. The range of topics are both contextual and focused.

The basic modules are:
International Marketing Strategy, in stage 1, builds on theoretical knowledge of Marketing to explore applicability and challenges from operating in an international context;

Buyer behaviour and International Market research is based on specialist research skills and develop an understanding of consumer and corporate buyer behaviour in a multi-cultural context;

Critical perspectives in Contemporary Marketing is an open module which enables the student to develop a critical awareness of current issues in Marketing, and to focus on a specific theme in the discipline. Where possible, this module will draw on the expertise of academics and industry practitioners and research based advanced contents. The module also offers students the option of developing a specific issue in detail as part of their assessment;

Integrated Marketing Communications and Customer Relationships explores theory and practice of business / customer interfaces, communications and of customer relationship management.

MSc International Marketing Management at UEL
Emphasis is on an integrative approach to the range of subject areas to develop competence and confidence in both theoretic and pragmatic applications. The programme features an excellent balance of tutor-led teaching, group research and presentations along with the opportunity for in-depth personal study.

Business practice is constantly and consistently emphasised with students challenged to think practically and creatively. The programme attracts students from across the global allowing all students to feel comfortable as part of a supportive, welcoming, global learning community.


Programme structure
The MSc IMM is a 180 M-level credit programme.

This is comprised of 4 major modules weighted at 30 M level points and A Dissertation weighted at 60 M Level points.

Students must complete Semester A prior to starting Semester B modules.

Students may study a maximum of 2 modules per semester.

The programme is offered in full time and part time mode (P/T subject to demand and resource availability).

Learning environment
The emphasis is on seminar work supporting and developing theory and applications.

Students are challenged to conduct on-going research on current and leading edge
topics, developments and strategies. The programme builds on the excellent research facilities of UEL e-library with student synthesising material and offering professional presentations.

The assessment is most varied. Ranging from individual tests, group written submissions to group presentations. Similarly some assessment is cumulative through the semester while others modules feature end of module assessment.

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