M.Sc. Marketing

Brunel University

Application deadline: as early as possible
Tuition fee:
  • £ 9,000 / Year (EEA)
  • £ 14,250 / Year (Non-EEA)
Start date: September  2015
Credits (ECTS): 180 ECTS
Duration full-time: 12 months
Languages:
  • English
Location:
Disciplines:
Delivery mode: On Campus
Educational variant: Full-time

Show more

Your Details
Thank You

Become a StudyPortals member and get access to exclusive information, like scholarships and student reviews, related to your favourite programme!

Please enter your full name.

Something went wrong. Please try again here.

Confirmation e-mail address does not match.

Confirmation e-mail address does not match.

An account with this e-mail already exists. Please log in here.

Are you already a StudyPortals Member?
Find all members only information here

Next

Thank you! Please check your e-mail to activate your account. Once your membership account is activated, you can find all information here.

You can also find alternative Masters here

Description

Advertisement

The MSc in Marketing provides graduates, professionals or consultants with critical insights into marketing, and the marketing management practices of national and international organisations. This course provides the opportunity to understand traditional and contemporary marketing philosophies and theories adopted by practitioners, based on contemporary knowledge gained from academic research and industrial practices. The programme will develop critical and creative skills, procedural thinking and expertise that enable students to generate, implement and evaluate organisational activities that satisfy the requirements of their employer and the customers.

MSc Marketing has been approved and accredited by the Aims

MSc Marketing is designed for anyone wishing to become a marketing professional or planning to undertake research in an academic, consultancy or commercial setting. Those already working in marketing who seek a postgraduate qualification in the subject will appreciate the professional accreditation afforded by CIM. Additionally, those with little or no marketing experience will appreciate the breath of management subjects covered in the degree, specifically how marketing fits within organisation practice. This programme offers an excellent preparation for a career in marketing or associated fields and in a myriad of organisations employing marketing professions.

Contents

Core Modules

Consumer Behaviour: To provide students with a critical understanding of 'consumer behaviour' as investigative discipline informing individual and marketing decisions. Attention will be paid to the external, situational and internal factors which include psychological, social, cultural and economic factors that influence consumer behaviour in personal buying situations and the complexity of the Decision-Making Unit and process.

Marketing Principles: This module focuses on developing an understanding of concepts of marketing, marketing mix principles and practices. It aims to bring contemporary marketing perspectives to students new to the concept of marketing. It will take the basic marketing concepts and will contrast them with newer relational and service based perspectives in a module that is designed to be motivational, creative, applied and relevant to todays marketing practice.

Strategic Marketing Management: This module aims to approach marketing management through study of both the theoretical underpinning and the practical implications of contemporary marketing challenges. Exploration of strategic marketing management through the study of the planning cycle, strategy, planning and control in the management of the marketing mix.

Marketing Communications: This module aims to provide students with an understanding of the process, theory, social impact and ethics of Marketing Communications. To be aware of the role of each element of Marketing Communications. To be familiar with the key terms and concepts associated with marketing communications and to have a thorough grounding in its critical and theoretic aspects.

International Marketing: The module addresses critical understanding and ability in assessing the effectiveness of international marketing theory and practice. It targets principles and issues that drive markets world-wide. Students will develop insight and investigative ability concerning issues facing a business that needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors. On completion of the module students will:

develop a good understanding of the nature and scope of marketing in international contexts
be able to identify and critically discuss the key issues that marketing face across national and cultural boundaries
be able to evaluate internationalisation process and market entry options
have examined the impact of environment forces on the marketing mix

Business Planning: This module aims to promote an integrative understanding of the challenges and opportunities involved in business planning through practice. You will develop critical thinking through the development of a business plan and reflect on the whole process, the team dynamics and their personal development. In addition, this module examines different business models their underlying strategies and decision making process through a variety of case studies.

Understanding Business and Management Research: The module is predicated on the dominant role of both quantitative and qualitative methods in management research and the need to enable the understanding of research reports and use this information to improve the quality of work, decision-making, and the understanding of complex management problems. The latter will be instrumental in applying existing management theory and research to practical management problems as action researchers.

The specific aims are:
To provide a balanced view of social science and business research methods enabling a critical understanding of research information.
To acquire theoretical and practical knowledge for business management by covering issues and debates in management research as reflected in the literature.
To provide knowledge of relevant research methods and techniques for Masters level project work.

Dissertation: A research-based dissertation is an integral element of the programme to which considerable importance is attached. Students are required to base their dissertation on empirical research into a management problem or issue of their choice (subject to approval). Dissertations are supervised by full-time members of the academic staff of the School who have a wide range of research interests and expertise. The dissertation must be submitted by the end of the academic year during which a student completes all of the taught modules of the course.

Elective Modules (one from)

Corporate Branding Theory and Issues: The module aims to provide a critical understanding of corporate branding theory through an examination of key theoretical frameworks. Stakeholder theory, as well as models of corporate brand management and building brand equity will be reviewed to enable this understanding. The module aims to explore extant theory on the application of corporate brand management tools in a wide range of business contexts.
Global Diversity Management: To get insight into Global Diversity Management by examining how organizations plan, coordinate and implement a set of management strategies, policies, initiatives such as training and development activities that seek to accommodate diverse sets of social and individual backgrounds, interests, beliefs, values and ways of work in organizations with international, multinational, global and transnational workforces and operations.
International Business Ethics and Corporate Governance: This module focuses on business ethics, sustainability and corporate governance in the international context. Both areas will be addressed from the perspective of the dual business models of the shareholder and the stakeholder approaches. Further the broader societal impacts of business activities will be considered in-depth. The full range of businesses will be considered from large corporations through to SMEs. Empirical studies will be used to apply the theoretical resources of moral philosophy, CSR, sustainability and corporate governance.

Knowledge Management, Social Networks and Innovation: This module explores the intersection between knowledge, social network technologies and innovation. It examines how organisations create, utilise and communicate knowledge in the global knowledge-based economy and the wider social and economic factors affecting knowledge transfer. The module identifies the exploitation of Web 2.0 which enables social engagement and processes for business development.

Requirements

A 2:1 UK Honours degree or an equivalent internationally recognised qualification in management, business studies or a cognate discipline (with a large component of management related subjects in their degree).

Applicants from non-business/management disciplines (and without any business/management element) will be eligible if they have a first class Honours degree or the overseas equivalent.

Applicants with a lower second class degree (2.2) in a management; business studies or cognate discipline may be considered, providing they can show evidence of significant relevant work experience (minimum 2 years).

Applicants with non-degree qualifications will be also considered who have relevant work experience (minimum 5 years) and will be assessed on an interview basis.

Applicants may be required to attend an interview.

English Language Requirements

* IELTS: 6.5 (min 6 in all areas)


* Pearson: 58 (51 in all subscores)


* BrunELT: 65% (min 60% in all areas)

English Language Requirements

IELTS band: 6
CAE score: (read more)

Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever.

60 (Grade C)
TOEFL paper-based test score : 580
TOEFL iBT® test: 92

IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

Members only information

Scholarships

Please sign in to have access to members only information like related scholarships, student reviews etc. Not a member yet? Create a StudyPortals membership account now!

Reviews

Please sign in to have access to members only information like related scholarships, student reviews etc. Not a member yet? Create a StudyPortals membership account now!

Create a free account now!

  • Save and compare your favourite study programmes
  • Apply for the
    € 1000 scholarship
    awarded by StudyPortals each three months
  • Receive personal updates helping you to find the right study programme for you
Sign up for free or log in

IELTS

You are normally required to take an English Proficiency Test.

Most Universities recognise the IELTS test.

Take IELTS test
IELTS test

Apply for a € 1,000 Scholarship from StudyPortals now Awarded every three months

more information

Welcome to StudyPortals chat
Thank you
Thank you for your question. We will get back to you soon! The reply will be sent to your account which you can activate via the e-mail you just received. Find more study programmes
More info about studying
abroad?
Chat with us!
More info about studying
abroad? Ask a question to
our study advisors!
Chat with us!
Ask a question to our
study advisors! Click here
anywhere