Management - Marketing, M.B.A.

  • N/A
    Application Deadline
  • 24 months
    Duration
  • Tuition Fee
    15347 USD/year
    Tuition fee
    2274 USD/year
    Tuition fee
  • English, French (take IELTS)
    Language
University rank #42 (WUR) ,
The Marketing concentration focuses on the development of skills in understanding customers and markets, creating value through products and services, evaluating the effectiveness of marketing programs, and managing customer relationships. Applicants with strong indications of managerial potential are desired.

About

The first semester of the program features an integrated set of core courses with an emphasis on experiential learning. The remaining three semesters allow the student to specialize in a particular concentration and participate in an international exchange or complete an internship or a practicum, supervised by faculty.

While the standard components of an M.B.A. curriculum (finance, organizational behaviour, strategy, marketing, operations) remain central to this M.B.A. program, they are combined in ways that expose students to the cross-functional realities of managing in, across, and among organizations.

Through the McGill M.B.A. Exchange Program there are exciting opportunities to study abroad.

Participation in the program gives McGill students the opportunity to spend part of their M.B.A. studying at a business school abroad. McGill is part of the Program in International Management (PIM), a consortium of the leading business schools in North America, South America, Africa, Europe, and Asia. Exchanges with both PIM and non-PIM schools are available.

Accreditation

McGill ranks 1st in Canada among medical-doctoral universities (Macleans) and 21st in the world (QS World University Rankings). The University is proud to be named one of Montreal's Top Employers 2014.

Programme Structure

Required Core Courses (21 credits)

All M.B.A. students must complete the following core courses:

  • Global Leadership (1 credit)
  • Business Tools (2 credits)
  • Managing Resources (4 credits)
  • Value Creation (4 credits)
  • Markets and Globalization (4 credits)
  • International Study Trip (6 credits)

Required Concentration Courses (6 credits)

Students choosing the Marketing concentration must complete these required courses:

  • Buyer Behaviour (3 credits)
  • Marketing Intelligence (3 credits)

Complementary Courses (30 credits)

9 credits selected from the following courses toward the concentration:

  • Managing Electronic Commerce (3 credits)
  • Winning at Brands (3 credits)
  • Marketing Management 2 (3 credits)
  • Marketing Communications (3 credits)
  • Marketing Planning (3 credits)
  • Advanced Business Marketing (3 credits)
  • Advanced Topics in Marketing 1 (3 credits)
  • International Marketing Management (3 credits)

The remaining 15 credits of courses are chosen from 500- and 600-level courses offered by the Faculty.

6 credits from the following:*

  • BUSA 650 Internship (6 credits)
  • BUSA 651 Practicum (6 credits)

* Note: Students electing to participate in an International Exchange (12 credits of complementary courses) are exempt from BUSA 650 and BUSA 651. Two additional electives are required to complete the 57-credit requirement.

Detailed Programme Facts

  • Deadline and start date Application deadline and start date were not specified by the programme.
  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 24 months
    Part-time
    • Average part-time duration 36 months
    • Intensity Flexible
  • Credits
    57 alternative credits
  • Languages
    • English
    • French
  • Delivery mode
    On Campus
Check if you match the admission requirements

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score:

    600

    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score:

    100

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

  • An undergraduate degree from an accredited college or university.
  • A Graduate Management Admission Test (GMAT) is required for all applicants. The GMAT is administered by Pearson Vue. The GMAT program code for the McGill M.B.A. program is 58 H-MN-22. Only a GMAT written within the last five years will be considered valid. GMAT test results must be sent to McGill directly from Pearson Vue; photocopies will not be accepted.
  • Two professional letters of reference.
  • Interview.

Work Experience

At least 2 year(s) of work experience are required.

Tuition Fee

  • International Applies to you

    15347 USD/year
    Tuition Fee
    Based on the original amount of 15347 USD per year and a duration of 24 months.
  • National Applies to you

    2274 USD/year
    Tuition Fee
    Based on the original amount of 2274 USD per year and a duration of 24 months.

*part-time fees differ

Funding

Money management for:

· All students - be a frugal scholar!

McGill funding and services for:

· Future undergraduates

· Current undergraduates

· Graduate students

· Postdoctorals

· International students

· Students looking for work

· Delaying tuition payments

· Students faced with an emergency

Other aid & awards

· External awards

· Banks loans & lines of credit

· RESPs & parental contributions

Government funding for:

· Quebec students

· Canadian students

· US students

Specific funding for:

· Students studying abroad

· Athletes

· Aboriginal students

· Students with disabilities

· Children of fallen soldiers

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.