M.Sc. International Marketing

Newcastle University | Newcastle upon Tyne, United Kingdom
This programme provides opportunities to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges. It focuses on marketing in an international context, including the rapidly developing issues surrounding global communications and brand management. The MA is recognised by the Chartered Institute of Marketing (CIM).



The programme will equip you with relevant research techniques required to investigate and critically analyse international marketing issues. You will gain:

• systemic understanding and critical awareness of international marketing theory

• ability to apply theory to international case studies, markets and issues

• ability to measure market performance and consumer behaviour

• knowledge of ethical issues and their implications in marketing

You will benefit from Newcastle University Business School’s excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

The programme will prepare you to pursue further postgraduate research and develops key skills valued by employers. These include: oral and written communication, teamwork, qualitative and quantitative data analysis, problem-solving and the ability to prioritise work and meet deadlines.

Detailed Course Facts

Tuition fee Not specified
Start date
Duration full-time 12 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Compulsory modules
NBS8045 The International Business Environment
NBS8507 International Marketing
NBS8508 Market Analysis
NBS8509 International Brand Management
NBS8510 International Marketing Communications Management
NBS8512 Dissertation in Marketing
NBS8514 Marketing Research
NBS8517 Consumer Behaviour
NBS8526 Principles of Marketing
Optional modules
You will take a further 20 credits from the following:
NBS8213 Managing Design and Product Development
NBS8225 Performance and Decision Management
NBS8236 Customer Relationship Management
NBS8518 Small Business Marketing and Management
NBS8055 E-Marketing

English Language Requirements


IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more


An upper-second-class Honours degree, or international equivalent, is preferred.

Applicants whose first language is not English require IELTS 6.5 (with a minimum of 6.0 in all sub-sections), or equivalent.

Work Experience

No work experience is required.

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