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It focuses on marketing in an international context, including the rapidly developing issues of international communications and brand management. The degree is accredited by the Chartered Institute of Marketing (CIM).
NBS8045 The International Business Environment
NBS8507 International Marketing
NBS8508 Market Analysis
NBS8509 International Brand Management
NBS8510 International Marketing Communications Management
NBS8512 Dissertation in Marketing
NBS8514 Marketing Research
NBS8517 Consumer Behaviour
NBS8526 Principles of Marketing
You will take a further 20 credits from the following:
NBS8213 Managing Design and Product Development
NBS8225 Performance and Decision Management
NBS8236 Customer Relationship Management
NBS8518 Small Business Marketing and Management
An upper-second-class Honours degree or international equivalent is preferred.
Applicants whose first language is not English require IELTS 6.5 or equivalent, with a minimum of 6.0 in each sub-section, TOEFL 90 (Internet-based), or equivalent.
|TOEFL iBT® test:||90|
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