International Marketing, M.Sc.

  • N/A
    Application Deadline
  • 12 months
    Duration
  • 17500
    Tuition (Full programme)
    5665
    Tuition (Full programme)
  • English
    Language
,
The MSc in International Marketing degree course from Newcastle University allows you to gain a thorough understanding of marketing theories and how to apply them to real world business challenges. You will specialise in marketing within an international context. This includes rapidly developing issues surrounding global communications and brand management.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations. Organisations which place the customers at the forefront of all decision making and take a marketing-led approach are able to create competitive advantage and build brand loyalty.

The International Marketing MSc offered by Newcastle University is for those who want to study a postgraduate qualification with a commercial focus. The course consists of marketing modules and is recognised by the Chartered Institute of Marketing (CIM). The CIM is one of the world's leading international bodies for marketing and business development. You do not need any prior knowledge of marketing theory to undertake the course.

You will develop relevant research techniques throughout the course. You need these to investigate and critically analyse international marketing issues. You will gain:

  • a systematic understanding and critical awareness of international marketing theory
  • the ability to apply theory to international case studies, markets and issues
  • the ability to measure market performance and consumer behaviour
  • knowledge of ethical issues and their implications in marketing

Accreditation

This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing.

It also accelerates the process of gaining a high level CIM qualification for those who go on to pursue a career in marketing.Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.In itself the course does not provide a CIM qualification or membership, this is dependent on relevant work experience.

Our course is also one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.

Programme Structure

Compulsory modules
  • The International Business Environment
  • International Marketing
  • Market Analysis
  • International Brand Management
  • International Marketing Communications Management
  • Dissertation in Marketing
  • Marketing Research
  • Consumer Behaviour
  • Principles of Marketing

Detailed Programme Facts

    • Started in

      • There is no deadline for this start date.

      Dates reflect the university's timezone.

  • Duration full-time 12 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • Educational variant Full-time

Test Scores

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Academic Requirements

A 2:1 honours degree, or international equivalent, in any subject.

StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Tuition Fee Per Full Programme

  • GBP 17500 International
  • GBP 5665 EEA
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