M.Sc. International Marketing

  • On Campus
  • 12 months
  • GBP17500 per Full programme (International

    Tuition fee for the international students.

    )
    GBP5665 per Full programme (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
  • English ( Take IELTS test or Find a course )
| Newcastle upon Tyne, United Kingdom
The MSc in International Marketing degree course from Newcastle University allows you to gain a thorough understanding of marketing theories and how to apply them to real world business challenges. You will specialise in marketing within an international context. This includes rapidly developing issues surrounding global communications and brand management.

Description

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Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations. Organisations which place the customers at the forefront of all decision making and take a marketing-led approach are able to create competitive advantage and build brand loyalty.

The International Marketing MSc offered by Newcastle University is for those who want to study a postgraduate qualification with a commercial focus. The course consists of marketing modules and is recognised by the Chartered Institute of Marketing (CIM). The CIM is one of the world's leading international bodies for marketing and business development. You do not need any prior knowledge of marketing theory to undertake the course.

You will develop relevant research techniques throughout the course. You need these to investigate and critically analyse international marketing issues. You will gain:

  • a systematic understanding and critical awareness of international marketing theory
  • the ability to apply theory to international case studies, markets and issues
  • the ability to measure market performance and consumer behaviour
  • knowledge of ethical issues and their implications in marketing

Detailed Course Facts

Start dates and application deadlines

Starting in

  • There is no deadline for this start date.
Tuition fee
  • GBP17500 per full programme ( International

    Tuition fee for the international students.

    )
  • GBP5665 per full programme ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
Duration full-time 12 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Compulsory modules
  • The International Business Environment
  • International Marketing
  • Market Analysis
  • International Brand Management
  • International Marketing Communications Management
  • Dissertation in Marketing
  • Marketing Research
  • Consumer Behaviour
  • Principles of Marketing

English Language Requirements

IELTS Take IELTS test
6.5

IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more

Requirements

A 2:1 honours degree, or international equivalent, in any subject.

Admission to UK universities often requires that students have completed a recognized Bachelor's degree. International students should consider taking a Pre-Master to gain access to UK universities when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills

Gain Admission to this Master

By taking one of the Pre-Masters listed below

Search all Pre-Masters

Work Experience

No work experience is required.

More Information

Accreditation

This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing.

It also accelerates the process of gaining a high level CIM qualification for those who go on to pursue a career in marketing.Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.In itself the course does not provide a CIM qualification or membership, this is dependent on relevant work experience.

Our course is also one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.

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