The programme will equip you with relevant research techniques required to investigate and critically analyse international marketing issues. You will gain:
• systemic understanding and critical awareness of international marketing theory
• ability to apply theory to international case studies, markets and issues
• ability to measure market performance and consumer behaviour
• knowledge of ethical issues and their implications in marketing
You will benefit from Newcastle University Business School’s excellent facilities and partnerships with major corporate and social enterprises and academic institutions.
The programme will prepare you to pursue further postgraduate research and develops key skills valued by employers. These include: oral and written communication, teamwork, qualitative and quantitative data analysis, problem-solving and the ability to prioritise work and meet deadlines.
NBS8045 The International Business Environment
NBS8507 International Marketing
NBS8508 Market Analysis
NBS8509 International Brand Management
NBS8510 International Marketing Communications Management
NBS8512 Dissertation in Marketing
NBS8514 Marketing Research
NBS8517 Consumer Behaviour
NBS8526 Principles of Marketing
You will take a further 20 credits from the following:
NBS8213 Managing Design and Product Development
NBS8225 Performance and Decision Management
NBS8236 Customer Relationship Management
NBS8518 Small Business Marketing and Management
An upper-second-class Honours degree, or international equivalent, is preferred.
Applicants whose first language is not English require IELTS 6.5 (with a minimum of 6.0 in all sub-sections), or equivalent.
No work experience is required.
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