M.A. Cross-Cultural Communication and Media Studies

Newcastle University | Newcastle upon Tyne, United Kingdom
This programme provides an advanced level of knowledge and understanding of the main theories, models and ideas in the study of cross cultural communication and media studies.



You will develop your critical understanding of:

• theoretical approaches to cross-cultural communication, language and media analysis

• the complex nature of culture, social and cultural identity

• the influence of human communication on culture, and culture’s influence on human communication

• the nature of social relationships and wider societal issues and how they can be informed by theory

• the main methodological approaches and the impact ethical issues have on research

Our programme is distinctive through its multidisciplinary teaching - you will learn language and communication and specialism studies, and gain hands-on experience in the Research Portfolio Project.

The skills and aptitudes gained will enable you to proceed into careers in cross-cultural communication and media studies in international professional contexts.

This programme is relevant for those who wish to study communication, language and culture, as well as those intending to work, or already working, in international and cross-cultural environments where communication is an essential aspect of that work.

We also offer a general cross-cultural programme and specialised programmes in the following areas:

Applied Linguistics


International Management

International Marketing

International Relations

Detailed Course Facts

Tuition fee Not specified
Start date
Duration full-time 12 months
Delivery mode On Campus
Educational variant Part-time, Full-time
Intensity Flexible
Duration part-time 24 months

Course Content

Compulsory modules
CCC8026 Research Portfolio
CCC8086 Language and Cross Cultural Communication
COM8057 Media Analysis
Optional modules
You will take Language and Communication modules to a value of 40 credits from the following:
CCC8001 The Social Psychology of Communication
CCC8015 Sociolinguistics
CCC8043 International Business Talk and Interaction
CCC8044 Cross-Cultural Cognition and Bilingualism
CCC8077 Professional Communication
CCC8087 English in the World: Global and Cross-Cultural Issues surrounding English as a Lingua Franca
CCC8088 Culture, Interculturality and Identity
CCC8090 Introduction to Psycholinguistics
You will take Media modules up to a value of 40 credits from the following:
COM8001 PR in the Digital Age
COM8002 Art and Practice of Digital Film
COM8003 Art and Practice of Advanced Digital Film
COM8059 Media and Law
COM8060 Strategies and Management in PR
COM8061 Professional Sub-Editing
COM8065 Theoretical Approaches to PR
COM8069 Multi Media Journalism Principles and Practice
COM8163 News and Journalism
COM8164 Public Affairs: Politics, Journalism, PR

English Language Requirements


IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more


A 2:1 honours degree, or international equivalent, in a subject broadly related to business, social sciences (eg languages, law or sociology) or humanities.

We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant teaching or professional experience.

Applicants with experience of working in an international organisation or in a cross-cultural context is desirable, but not essential.

Applicants whose first language is not English require IELTS 6.5 (with at least 6.5 in writing) or equivalent.

Work Experience

No work experience is required.

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