This is a course for graduates who want to work in the Advertising and Marketing Communications industry but may not have studied a related undergraduate degree. Our graduates have achieved some fascinating careers including positions within:
It is one of the leading courses of its kind in the country. Bournemouth was the first UK university to offer marketing communications at Masters level. The programme attracts students from all over the world as well as from the UK and is delivered over three terms for those studying on a full-time basis.
Bournemouth is renowned for its Advertising programmes throughout the UK and our programmes are highly regarded by the agency world. Please note that the advertising component for this degree is from the management perspective and is not intended to develop either copywriters or art directors.
The term Marketing Communications is the means by which a company relates to and communicates with its customers and clients outside of the major discipline of Advertising. It employs above and below-the-line communication - sales promotion, sponsorship, public relations, direct marketing and personal selling. These functions are shaped by marketing strategy and conditioned by a rapidly changing global media environment.
Many of the staff who teach on the programme have worked with large advertising agencies and client companies. These established connections are strengthened by strong links with industry which include live briefs, guest lectures and master classes and employment opportunities.
The overall aim of the course is to facilitate an individual’s knowledge, critical appreciation and expertise to enable them to develop, implement and evaluate integrated advertising and marketing communications strategies. This will be achieved by providing students with a critical understanding of:
For 2014 entry:
To view the course content, please visit the course profile on our website.
IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.
All subjects considered - this course is a conversion postgraduate degree so we encourage students who have a passion for Advertising and Marketing Communications from all backgrounds to apply
No work experience is required.
Together with the ISIC Association and British Council IELTS we offer you the chance to receive up to £10,000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
Bournemouth University is a modern and innovative institution with four Academic Schools and one Faculty, reflecting our emphasis on education as a pathway to professional success.