M.Sc. Marketing

  • On Campus
  • 12 months
  • GBP12000 Year (International)
  • English
The University of Hertfordshire | Hatfield, United Kingdom
This course helps you take your career in marketing to management level. Whether you are a recent graduate looking to improve your profile before entering the job market, or a marketing professional who wants to gain further qualifications and increase your prospects, the course gives you the skills and knowledge you will need.
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Description of Marketing

You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We adopt a participative approach to your study, and you are encouraged to share knowledge and experience and so contribute to others' learning.

Why choose this course?
  • Draw on the research interests of the marketing faculty to address contemporary marketing challenges
  • Balance theory and application with regular opportunities to hear industry speakers and undertake field visits
  • Develop key business skills
  • Take the opportunity to gain additional qualifications from CIM

Detailed Course Facts

Application deadline Non EU: August 16
Tuition fee
  • GBP 12000 Year (International)
  • GBP 5750 Year (EEA)
Start date September  2015, February  2016 28 Sept
Credits (ECTS) 60 ECTS
Duration full-time 12 months
  • English
Take an IELTS test
Delivery mode On Campus
Educational variant Part-time, Full-time
Intensity Flexible

Course Content


This course is designed for those wishing to build a career in marketing across a wide range of specialisms, and in any industry sector.

Whether you are planning to move into a marketing agency role, or work for an in-house marketing team, or whether marketing is just becoming an increasingly significant part of your role, this Master's will give you the expertise to help you excel in your career.

Teaching methods

The course approach is participative, and you are encouraged to share knowledge and experience to contribute to others’ learning. The varied programme of teaching includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures.

You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.

Year 1

Core Modules

  • Big Data Part 1
  • Dissertation
  • Innovative Marketing Solutions
  • Insight, Analysis and Marketing Decision Making
  • Marketing Communications
  • Strategic Brand Planning and Market Development
  • The Professional Marketer
  • Total Relationship Marketing

English Language Requirements

IELTS take IELTS test
CAE score
180(Grade C)
TOEFL paper-based test score (read more)

IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

Requirements for Marketing

An honours degree (at least 2:2 or above) or equivalent in marketing or business or a professional qualification in marketing. An IELTS score of 6.5 or TOEFL score of 580 (237 CBT) is required for those for whom English is not their first language.

Work Experience for Marketing

No work experience is required.

More Information

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS we offer you the chance to receive up to £10,000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.