Marketing, M.Sc.

  • N/A
    Application Deadline
  • 12 months
    Duration
  • 12000
    Tuition (Year)
    5750
    Tuition (Year)
  • English
    Language
,
Marketing is designed to position motivated undergraduates and ambitious future business leaders for a successful marketing career. Whether you want to develop a career in the commercial or voluntary sectors or have ambitions to work in a large organisation or family business our MSc Marketing programme is designed to equip you with the essential skills and knowledge to move you into your chosen specialism.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Our dynamic and research active faculty will support you throughout your learning journey to ensure that you graduate with confidence and expertise, ready to face complex and dynamic work environments. And our team of academics, visiting practitioners, career support professionals and alumni will also ensure that you are well connected for the best start on your professional journey.

Why choose this course?
  • Draw on the research interests of the marketing faculty to address contemporary marketing challenges
  • Balance theory and application with regular opportunities to hear industry speakers and undertake field visits
  • Develop key business skills
  • Take the opportunity to gain additional qualifications from CIM
Careers

This course is designed for those wishing to build a career in marketing across a wide range of specialisms, and in any industry sector.

Whether you are planning to move into a marketing agency role, or work for an in-house marketing team, or whether marketing is just becoming an increasingly significant part of your role, this Master's will give you the expertise to help you excel in your career.
Teaching methods

The course approach is participative, and you are encouraged to share knowledge and experience to contribute to others’ learning. The varied programme of teaching includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures.

You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.

Assessment is through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.

Programme Structure

Year 1
Core Modules
  • Dissertation (Marketing)
  • Dissertation Preparation
  • Innovative Marketing Solutions
  • Marketing Insight, Analysis and Decision Making
  • Modern Marketing Communications
  • Strategic Brand Planning and Development
  • The Professional Marketer
  • Understanding Consumers and Markets

Detailed Programme Facts

    • Started in

        Deadline was:

      • General

      Dates reflect the university's timezone.

    • Started in

      • There is no deadline for this start date.

      Dates reflect the university's timezone.

  • Credits (ECTS)
    60 ECTS
  • Duration full-time 12 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • Educational variant Part-time, Full-time
  • Intensity Flexible
  • Duration part-time 36 months
  • Part-time variant
    Flexible

Test Scores

StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

An honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:

  • GCSE English language grade A-C
  • IELTS
  • Other English language tests are accepted.

StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Tuition Fee Per Year

  • GBP 12000 International
  • GBP 5750 EEA
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