Application deadline: Non EU: August 16
Tuition fee:
  • € 6,180 / Year (EEA)
  • € 12,130 / Year (Non-EEA)
Start date: February  2015, September  2015
Credits (ECTS): 60 ECTS
Duration full-time: 12 months
Languages:
  • English
Location:
Disciplines:
Delivery mode: On Campus
Educational variant: Full-time

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Description

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This course helps you take your career in marketing to management level. Whether you are a recent graduate looking to improve your profile before entering the job market, or a marketing professional who wants to gain further qualifications and increase your prospects, the course gives you the skills and knowledge you will need.

You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We adopt a participative approach to your study, and you are encouraged to share knowledge and experience and so contribute to others' learning.

Careers
This course is designed to help you progress your career in marketing towards management some of the roles out graduates have taken.

Teaching methods
We offer a varied programme of teaching that includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.

You will be assessed through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.

Contents

Core modules
* Adding Value Through Marketing

* Dissertation: Marketing

* Integrated Research Project in Strategic Marketing

* Organisations in Context

* Postgraduate Research Methodology

* Research for Marketing Practitioners

Optional modules
* Behaviour and Marketing Creativity

* Managing a Small Business

* Project Management

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