The overall goal of the International Marketing and Management at the ISM University of Management and Economics is to provide students with knowledge, skills, values and attitudes related to international marketing management. The programmes specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration.
The programme is structured on three main pillars: marketing, the financial implications of investments in marketing, and research. The overall marketing management approach in the programme is very analytical and stresses the marketing skills required to influence the level, timing and composition of demand for a product, service, organisation, place, person, idea, or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.
The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.Exchange Programmes
Masters students can spend an exchange semester in one of 20 partner universities in 13 countries across Europe and Asia.Double Degree Options
The double degree is exclusively awarded to students who spend the second year of their two-year programme at the chosen double degree partner university:
Always verify the dates on the programme website.
Documents for Application
StudyPortals Tip: Students can search online for independent or external scholarships Students can that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
The award recognises studying abroad as a positively life changing experience for many students as well as promoting intercultural understanding and tolerance. Successful candidates will receive up to £10,000 to be applied toward the cost of tuition fees.
Testimonial Registration Module
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.