The overall goal of the International Marketing and Management at the ISM University of Management and Economics is to provide students with knowledge, skills, values and attitudes related to international marketing management. The programmes specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration.
The programme is structured on three main pillars: marketing, the financial implications of investments in marketing, and research. The overall marketing management approach in the programme is very analytical and stresses the marketing skills required to influence the level, timing and composition of demand for a product, service, organisation, place, person, idea, or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.
The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.
Masters students can spend an exchange semester in one of 20 partner universities in 13 countries across Europe and Asia.
The double degree is exclusively awarded to students who spend the second year of their two-year programme at the chosen double degree partner university:
You only need to take one of these language tests:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Take IELTS test
The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).
Documents for Application
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.