The overall goal of the programme is to provide students with knowledge, skills, values and attitudes related to international marketing management. The programme’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration. The programme is structured on three main pillars: marketing, the financial implications of investments in marketing, and research. The overall marketing management approach in the programme is very analytical and stresses the marketing skills required to influence the level, timing and composition of demand for a product, service, organisation, place, person, idea, or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.
The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.
Master’s students can spend an exchange semester in one of 20 partner universities in 13 countries across Europe and Asia.
The double degree is exclusively awarded to students who spend the second year of their two-year programme at the chosen double degree partner university:
Tuition fee for the international students.)
European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.)
No work experience is required.
Fortunately enough I was able to find StudyPortals. Right from the start of the application to getting the confirmation of admission I was using StudyPortals.
Sign up for your personal newsletter and we will help you too.
We will send you all the information you need to find your dream study programme!
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
ISM University of Management and Economics is an institution of undergraduate, graduate and post-graduate education in business, management and economics. The University serves as an advanced centre of market analysis, executive training and leading academic thought.
Prepare yourself for Master degreeFind a Preparation Course