M.Sc. International Marketing and Management
ISM University of Management and Economics
| Application deadline: | 17 July; Non EU: 17 June |
| Tuition fee: |
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| Start date: | September 2013 |
| Credits: | 120 ECTS |
| Duration full-time: | 24 months |
| Languages: |
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| Location: |
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| Delivery mode: | On Campus |
| Educational variant: | Full-time |
Description
International Marketing and Management - the best programme in the Eastern Europe.
PROGRAMME FOCUS
The overall goal of the programme is to provide students with international marketing management related knowledge, skills, values and attitudes. The programs specific focus is on a comprehensive examination of all major components of marketing and management strategies and their integration.
The degree is tailored to the needs of future managers operating in highly turbulent international environments. The curriculum follows an interdisciplinary approach, simultaneously addressing the principles and practices of marketing, management and international business.
The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.
Through the Master of Financial Economics programme students will be able to:
- apply develop and implement the contemporary theories in the areas of international marketing and management;
- analyse and assess internal and external international business environment and derive managerial decisions;
- analyse and critically evaluate various real-life business examples, situations and experiences in multiple international management functions;
- use advanced qualitative techniques and quantitative data analysis methods.
Contents
COURSES
GENERAL COURSES
- Research Methodology
- Multivariate Statistics
INTERNATIONAL BUSINESS COURSES
- International Business: Context and Development
- International Firm
- Emerging Economies
- Advanced Corporate Finance
- International Marketing Management
- Advanced Topics in International Marketing
- International Consumer Behavior
- Theories and Methods of Marketing Communication
- Corporate Social Responsibility
- International Human Resource Management
- Strategic Management
- Applied Microeconomics
- International Negotiations
Requirements
- University education in any subject (sub-)area.
- At least 36 ECTS credits in subjects of the field of management/economics (see Annex 1 for the list of recommended subjects)
English Language Requirements
| IELTS band: | 6 |
| TOEFL internet-based test score: | 65 |
Funding
Scholarships to International Applicants ISM Scholarships are awarded to the international applicants to cover tuition fee. The ISM Scholarships are merit based and are extended automatically every semester upon the condition that the scholarship holder has passed all the courses, has no penalties (as defined in Regulations of Graduate Studies) and has CGPA 8 or more. State scholarships for international students:- No more than 7 students from Ukraine, Georgia and Byelorussia can be granted allowance to cover part of the ISM yearly study fee and a monthly scholarship;
- No more than 6 students from Azerbaijan, Kazakhstan and Armenia can be granted a monthly scholarship.
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
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