International Marketing and Management, M.Sc.

  • Application Deadline
  • 24 months
  • Tuition
    Tuition (Semester)
    Tuition (Semester)
  • English


The overall goal of the International Marketing and Management at the ISM University of Management and Economics is to provide students with knowledge, skills, values and attitudes related to international marketing management. The programme’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration.

The programme is structured on three main pillars: marketing, the financial implications of investments in marketing, and research. The overall marketing management approach in the programme is very analytical and stresses the marketing skills required to influence the level, timing and composition of demand for a product, service, organisation, place, person, idea, or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.

The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.

Exchange Programmes

Master’s students can spend an exchange semester in one of 20 partner universities in 13 countries across Europe and Asia.

Double Degree Options

The double degree is exclusively awarded to students who spend the second year of their two-year programme at the chosen double degree partner university:

  • BI Norwegian Business School
  • Tias School for Business and Society
  • INSEEC Bordeaux
  • Kedge Business School
  • Tilburg University

Programme Structure

Courses Included

Year 1

  • Advanced Topics in International Management
  • Brand Management
  • Advanced Corporate Finance
  • International Consumer Behaviour
  • Research Methodology
  • Corporate Social Responsibility
  • Multivariate Statistics
  • Service Marketing
  • Marketing Metrics
  • Marketing Research
Year 2
  • Strategic Marketing
  • New Product Development and Service Innovation
  • Sales Negotiations and Sales Force Management
  • Digital and Social Media Marketing
  • Microeconomics of Competitiveness
  • Master’s Thesis

Detailed Programme Facts

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score: 65

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements


  • Applying for International Marketing and Management programme all candidates must hold a Bachelor's (or equivalent) degree in Management field or any other field and collected at least 18 ECTS credits in the field of management/economics/business/human resources/marketing or finance.

Documents for Application

  • Online application on website
  • Undergraduate degree diploma and diploma supplement
  • Applicants who have earned their degree abroad must submit a confirmation by the Lithuanian Centre for Quality Assessment in Higher Education (SKVC)
  • Proved English language skills, (Upper Intermediate level of higher)
  • CV and an essay (in English)
  • A copy of passport pages containing photo and information about identity
  • Documents confirming academic activities (if applicable)
  • Application fee
  • Motivation interview on Skype

Tuition Fee Per Semester

  • EUR 2475 International
  • EUR 2475 EU/EEA


State scholarships for International students
A monthly scholarship and benefit to cover the study price is offered for the nationals of Belarus Republic, Republic of Georgia, Republic of Moldova, Republic of Ukraine,Republic of Armenia, Republic of Azerbaijan, Republic of Kazakhstan, Republic of Uzbekistan and People's Republic of China and foreign citizens of Lithuanian origin to study in Lithuanian higher education institutions.
Scholarships to Graduates from ISM’s Bachelor Studies
Graduates from ISM’s Bachelor studies, according to ISM’s loyalty programme, are awarded study fee discount of 30% to continue their studies at ISM’s Graduate School. The scholarship is extended automatically every semester if the student has passed all the courses and has not been subject to any of the penalties, as defined in Regulations of Graduate Studies.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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