M.Sc. International Marketing and Management

  • On Campus
  • 24 months
  • EUR2275 per Semester (International

    Tuition fee for the international students.

    )
    EUR2275 per Semester (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
  • English ( Take IELTS test or Find a course )
| Vilnius, Lithuania | Kaunas, Lithuania
The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.

Description

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The overall goal of the programme is to provide students with knowledge, skills, values and attitudes related to international marketing management. The programme’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration. The programme is structured on three main pillars: marketing, the financial implications of investments in marketing, and research. The overall marketing management approach in the programme is very analytical and stresses the marketing skills required to influence the level, timing and composition of demand for a product, service, organisation, place, person, idea, or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.

The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.

Exchange Programmes

Master’s students can spend an exchange semester in one of 20 partner universities in 13 countries across Europe and Asia.

Double Degree Options

The double degree is exclusively awarded to students who spend the second year of their two-year programme at the chosen double degree partner university:

  • BI Norwegian Business School
  • Tias School for Business and Society
  • INSEEC Paris
  • Kedge Business School

Detailed Course Facts

Start dates and application deadlines

Started in

    Deadline was:
  • ( General

    General deadline, applies to everyone.

    )

Dates reflect the university's timezone.

Tuition fee
  • EUR2275 per semester ( International

    Tuition fee for the international students.

    )
  • EUR2275 per semester ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
Credits (ECTS) 120 ECTS
Duration full-time 24 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Courses Included:

  • Advanced Topics in International Management
  • Brand Management
  • Advanced Corporate Finance
  • International Consumer Behaviour
  • Research Methodology
  • Corporate Social Responsibility
  • Multivariate Statistics
  • Service Marketing
  • Marketing Metrics
  • Marketing Research

Requirements

Documents for Application
  • Applicants must submit an online application
  • Undergraduate degree diploma and diploma supplement.
  • Applicants who have earned their degree abroad must submit a confirmation by the Lithuanian Centre for Quality Assessment in Higher Education (SKVC) confirming that their undergraduate degree is comparable to an approved Lithuanian undergraduate degree.
  • Proved English language skills, which should meet the requirements of Upper Intermediate level of higher. Valid results of TOEFL, IELTS tests. If none of these tests has been taken, a test will be organised at ISM.
  • Curriculum vitae (in English);
  • An essay in English on the topic “What would you describe to be your most unique or special skill that differentiates you from everyone else?”.
  • A copy of passport pages containing photo and information about identity.
  • Documents confirming academic activities (if applicable).
  • Application fee

International students should consider taking a Pre-Master to gain access to universities in Lithuania when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Work Experience

No work experience is required.

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