M.Sc. International Marketing and Management

ISM University of Management and Economics

Tuition fee:
  • € 2,275 / Semester (EEA)
  • € 2,275 / Semester (Non-EEA)
Start date: September  2015
Credits (ECTS): 120 ECTS
Duration full-time: 24 months
Languages:
  • English
Location:
Disciplines:
Delivery mode: On Campus
Educational variant: Full-time

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Description

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International Marketing and Management - the best programme in the Eastern Europe.

PROGRAMME FOCUS

The overall goal of the programme is to provide students with international marketing management related knowledge, skills, values and attitudes. The programs specific focus is on a comprehensive examination of all major components of marketing and management strategies and their integration.

The degree is tailored to the needs of future managers operating in highly turbulent international environments. The curriculum follows an interdisciplinary approach, simultaneously addressing the principles and practices of marketing, management and international business.

The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.

Through the Master of Financial Economics programme students will be able to:

* apply develop and implement the contemporary theories in the areas of international marketing and management;
* analyse and assess internal and external international business environment and derive managerial decisions;
* analyse and critically evaluate various real-life business examples, situations and experiences in multiple international management functions;
* use advanced qualitative techniques and quantitative data analysis methods.

Contents

COURSES
GENERAL COURSES

* Research Methodology
* Multivariate Statistics

INTERNATIONAL BUSINESS COURSES

* International Business: Context and Development
* International Firm
* Emerging Economies
* Advanced Corporate Finance

INTERNATIONAL MARKETING COURSES * International Marketing Management
* Advanced Topics in International Marketing
* International Consumer Behavior
* Theories and Methods of Marketing Communication

INTERNATIONAL MANAGEMENT COURSES * Corporate Social Responsibility
* International Human Resource Management
* Strategic Management
* Applied Microeconomics
* International Negotiations

Requirements

The key objective of ISM Graduate Studies is to equip students with innovative decision-making tools and strengthen their ability to identify, reflect upon, and respond to new challenges in management, finance, and economics that modern organizations are facing today.

TOEFL (at least 65 IBT)
IELTS (at least 6)

English Language Requirements

IELTS band: 6
TOEFL iBT® test: 65

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