Study Marketing in France

Study Marketing in France

Studying Marketing

Marketing studies the part of a business which ensures that goods and services are reaching the customer by understanding its needs. Marketing embodies components like distribution, product management, pricing and consumer behaviour. Typical marketing processes are advertising and promotion and selecting the right distribution channels to reach market target.

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Studying in France

Except for universities for architecture, arts and design as well as engineering & management, France is also famous for its good food and wine. The French universities offer a broad range of programmes, no matter if you study in Paris, Nancy or Bordeaux.

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47 Marketing Master's degrees in France

, Master Développement, Innovations et Marketing Territorial - Mastère Spécialisé

Le MS Développement, Innovations, Marketing Territorial de l'EM Normandie est une formation de niveau Bac+6 qui forme des développeurs territoriaux en une année. La formation est dispensée par des chercheurs de l'Institut du Développement Territorial (IDéT) de l'EM Normandie. Elle accueille également des intervenants professionnels.

, M.Sc. Digital Marketing and Communication

This Digital Marketing and Communication program at Rennes School of Business aims to provide marketing graduates or professionals with specialized knowledge and skills which are required for the application of digital marketing tools and techniques, in order to improve the effectiveness and efficiency of marketing and communication programs, and to prepare our students for top-level and new marketing positions such as social media manager, online brand or marketing manager, E-commerce manager.

, M.Sc. International Luxury Management

The objective of this MSc International Luxury Management program offered by Institut Français de la Mode is to prepare a small group of select students to pursue their careers on an international level, within the global headquarters, regional headquarters, or national subsidiaries of French or other worldwide luxury companies.

, M.Sc. Marketing

Marketing skill sets must continuously evolve and adapt to the deep -and often contradictory- transformations of our business environment.The MSc Marketing programme was designed with all these far-reaching trends in mind. It enables students to be at the forefront of their chosen field of marketing expertise and maximise their potential for future professional success.

, MBA Luxury Marketing

The objective of this Luxury Marketing course is to produce success-driven leaders. ISC PARIS Business School and its partners have combined an unparalleled faculty team with academic credentials: seasoned practitioners in the realm of fashion and luxury will alternate with highlevel academics.

ISC Paris - Programs in English
, M.Sc. Vintage, Vine, Wine and Terroir Management

The objective of the Vintage, Vine, Wine and Terroir Management master course at Groupe ESA - École Supérieure D'Agriculture D'Angers is to help students develop both technical and marketing skills on an international scale and to acquire in-depth knowledge in the fields of viticulture, oenology, terroir and wine marketing (wine terroir and firms).

Departement of viticulture and oenology
, M.Sc. International Marketing

This International Marketing programme at Rennes School of Business aims to prepare engaged and motivated students to gain specialized knowledge and skills in marketing to be operated nationally, internationally and globally. The use of cases, real strategic problems and projects will enable students to learn and develop the competencies required to advance their individual careers in firms or any other type of organization operating in a responsible world.

, M.Sc. Marketing

The MSc. in Marketing is one of Montpellier Business school’s flagship programmes in which you can foster your professional skills and find a way to stand out from the crown. It provides the specialist tools and techniques to increase your strengths on the international arena.

, Master Franchising, Retail and Service Chain Management, Master of Marketing

The Master Marketing - Franchising and Network Management, launched in September 2012 by the Graduate School of Management - University of Rennes 1, is specifically aimed at English-speaking students with a Bachelor’s degree in Business (Marketing, Management, etc.), Economics or Law, etc. The specificity of this program is to combine a comprehensive academic program in franchising and network management taught exclusively in English with intensive French language courses.

, M.Sc. Digital Marketing

This Digital Marketing MSc at SKEMA Business School produces graduates who are competent, practised and experienced in three key areas the job market requires: project management, new technologies and web-marketing, and the development of new business ideas. The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year.

Master of Science Programs
, M.Sc. International Marketing with Tourism and Events

The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by IPAG Business School and Edinburgh Napier University, is ideal for students who aim to enrich their background and career in global marketing strategies.

International Programmes
, M.Sc. International Marketing and Business Development

This International Marketing and Business Development MSc at SKEMA Business School provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & creativity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development.

Master of Science Programs
, Master ACE

This Master ACE is flexibly designed for the need of Chinese prospects and recruits the current students from the six Chinese partner universities and the prospects recommended by those universities. At the end of the programme, all the candidates will obtain from MIP Politecnico di Milano a Master Degree.

Master Programmes
, M.Sc. Marketing and Creativity

Aimed at postgraduates holding Honours degrees in any discipline, this ground-breaking MSc in Marketing and Creativity course from ESCP Europe Business School offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core.

Master's Programmes
, Master Marketing and Communication

The Specialised Masters (MS) in Marketing and Communication from ESCP Europe Business School are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

Specialised Masters Full-time
, Master Marketing & Strategy

Students enjoy an exceptional environment at Dauphine due to its human scale and consolidation on a single site for all types of activities: educational, scientific, associative. Many conferences, cultural events and festivals, and community life rhythm of daily life and provide many opportunities to broaden their scientific training to culture and sports.

, M.Sc. Reporting and Management Control

Reporting & Management Control remains a pivotal role in the coordination and steering of organizational activities, meriting its clout in the management field. Consequently, it must create and develop a system to evaluate performance, ensuring a coherent implementation of strategies. The contours of performance no longer remain strictly financial. Value management leads to a joint optimization of costs and quality, implying management control is largely the process of orientation.

MSc's Degrees
, MBA Food Business

IPAG’s MBA programmes offer a valuable opportunity for students and professionals to enrich their knowledge in the fields of business and management in order to improve their career prospects in today’s dynamic and competitive world.

MBA programmes
, Master Marketing (M2)

MARKETING (M2) - The program trains students to become managers capable of dealing with technology management (in French-Asian markets). They will acquire skills in managing innovative technologies (e.g. in Hi-Tech, aeronautical, Clean-/Greentech companies) and will be able to elaborate an international innovation strategy for developed and emerging markets such as Southeast Asia.

Marketing
, MBA Wine Marketing and Management

Wine Marketing and Management program, with a strong international orientation, welcomes students from diverse academic backgrounds (business schools, universities, engineering school, etc.) as well as professionals from the wine industry.

Master's Programmes
, M.Sc. Marketing

HEC Paris MSc Marketing is a unique program in marketing combining traditional knowledge with innovative courses on social and digital marketing.

BUSINESS & MANAGEMENT
, MBA (Master of Business Administration with a Specialisation in Global Marketing or Global Finance)

IAE NICE Graduate School of Management at Université Nice Sophia Antipolis, the French Riviera State University, is pleased to welcome you to Nice, the capital of the French Riviera, located nearby the largest European technological hub Sophia Antipolis, dubbed "the French Silicon Valley".

Université Nice Sophia Antipolis - IAE Nice, Graduate School of Management
, M.Sc. Digital Marketing and CRM

The MSc in Digital Marketing and CRM is a specialized and innovative program designed by our experts. The academic environment is interactive with both academics and professionals providing theoretical and hands-on expertise.

, M.Sc. International Marketing

This Master of Science programme is designed for students who have graduated from a broad spectrum of business programmes who wish to upgrade and update their knowledge and skills for the new global business world. Focus will be on developing strategic management competencies in the main decision-making areas and highlighting and examining the new issues in the modern business environment.

International Programmes
, MBA International Executive MBA

This IE MBA unique study programme is tailored for students from various academic and professional backgrounds (engineering, science, technology, law, etc.) who are interested in seeking new opportunities and experiences, to acquire a dual expertise or double qualifications in International Business Management.

International Programmes
, MBA EMBA in Retail pharmacy management and marketing

This course aims at promoting interprofessional exchanges (health professionals, businesses, consultants etc.), developing managerial skills, contributing to the development of efficient marketing techniques and tools to optimise retail pharmacy activity and integrate customer-related knowledge: consumer behaviour, development of sales techniques etc.

EM Strasbourg Business School
, M.Sc. Marketing (MKG) - M2

L'objectif de ce master est d'offrir aux étudiants une formation scientifique et technique en marketing. Il permet d'acquérir les compétences nécessaires à la mise en œuvre de procédures d'investigation des marchés à travers une formation aux différents outils et techniques des études marketing.

Université Nice Sophia Antipolis - IAE Nice, Graduate School of Management
, M.Sc. International Marketing Communications Programme

This internationally focused programme aims to equip graduates and professionally qualified managers with the necessary skills and knowledge of marketing communications in order to gain a greater understanding of the way these themes interact and operate whilst preparing students for careers in an agency or client context. It provides students with a competitive edge by demonstrating to employers the student’s ability to cope with the practical and academic demands of mobility and intercultural complexity in today’s global arena.

, M.Sc. Marketing, Communication, Culture M2

L'objectif est de former des cadres de haut niveau, stratèges en communication, capables d'élaborer des stratégies et de prendre des décisions dans les différents domaines de la communication aux niveaux national et international en utilisant les médias classiques et /ou les médias digitaux comme vecteur de communication.

Droit, Economie, Gestion
, M.A. Langues et Affaires Economiques Internationales - Gestion et Marketing Franco-Allemand M2

L'option « gestion et marketing franco-allemands » du Master Langues et affaires économiques internationales a pour triple objectif : de donner une formation polyvalente à la gestion et au marketing, de parfaire la maîtrise de la langue allemande, y compris dans ces domaines techniques et de familiariser aux spécificités culturelles du monde des affaires allemand

Didactique du Français Langue Etrangère (DFLE)
, M.Sc. Marketing French Excellence

The M. Sc. in Marketing French Excellence course from NEOMA Business School prepares students, from any country, for a career in International Marketing. In an increasingly complex and competitive global environment, graduates from the programme will have acquired the knowledge to make an informed choice, as they enter the professional world of International Marketing, together with the skills and understanding to maximize commercial and personal opportunities throughout their careers.

Postgraduate Studies
, M.Sc. Marketing - Dual Award

This MSc in Marketing aims to provide a comprehensive understanding of marketing in long-term development objectives. The program’s ambition is to help students develop fundamental marketing expertise and an ability to work in fast-moving international environments.

, Master Management of Goods and Services Production Processes

Students enjoy an exceptional environment at Dauphine due to its human scale and consolidation on a single site for all types of activities: educational, scientific, associative. Many conferences, cultural events and festivals, and community life rhythm of daily life and provide many opportunities to broaden their scientific training to culture and sports.

, M.A. Marketing

Développement des aspects théoriques et pratiques dans le cadre des développements classiques en matière de formation professionnalisante. Les cours magistraux sont associés à des séances de travaux dirigés, des travaux en groupes, des simulations informatiques, ainsi que des missions en entreprise (stages) en M2.

Droit, Economie, Gestion
, M.Sc. Luxury Management and Marketing

The MSc in Luxury Management & Marketing is a 16-month specialised graduate programme delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-country experience in Paris, London or New York and Shanghai.

International Programmes