Study Marketing in France

Master's Degrees in
Marketing in France

View All 45 Master's Degrees

Studying Marketing

Marketing studies the part of a business which ensures that goods and services are reaching the customer by understanding its needs. Marketing embodies components like distribution, product management, pricing and consumer behaviour. Typical marketing processes are advertising and promotion and selecting the right distribution channels to reach market target.

Read more about studying Marketing

Studying in France

Except for universities for architecture, arts and design as well as engineering & management, France is also famous for its good food and wine. The French universities offer a broad range of programmes, no matter if you study in Paris, Nancy or Bordeaux.

45 Marketing Master's degrees in France

M.Sc. Luxury Management and Marketing

The MSc in Luxury Management & Marketing is a 16-month specialised graduate programme delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-country experience in Paris, London or New York and Shanghai.

International Programmes
M.Sc. Big Data, Marketing and Management

The MSc in Big Data, Marketing and Management at Toulouse Business School, aims at providing a solid multi-disciplinary training to help its students equip themselves with the necessary skill sets to solve today's marketing problems and become an essential part of their future companies' decision making process.

M.Sc. Cross-Cultural Marketing and Negotiation

The MSc in Cross Cultural Marketing and Negotiation at Ecole de Management de Normandie is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad.

Ecole de Management de Normandie - Campus de Caen
M.Sc. Marketing Strategy and Data Analytics

The MSc in Marketing Strategy and Data Analytics degree at PSB Paris School of Business is the perfect way to enhance your business background, get acquainted to professional tools, prepare professional certifications, and become a value-added professional in marketing strategy and data analytics. 

Master Marketing and Communication

The Specialised Master® in Marketing and Communication from ESCP Europe Business School is a professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

Specialised Masters Full-time
M.Sc. MSc in Marketing and Creativity

Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course from ESCP Europe Business School offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core.

Master's Programmes
M.Sc. Marketing Management

A specialist marketing programme designed for young passionate graduates and professionals seeking top marketing management positions. Through this programme, you will gain advanced knowledge of the marketing discipline and be given the chance to supervise real-time projects through close cooperation with companies. 

Business Management
Master Management of Goods and Services Production Processes

Students enjoy an exceptional environment at Dauphine due to its human scale and consolidation on a single site for all types of activities: educational, scientific, associative. Many conferences, cultural events and festivals, and community life rhythm of daily life and provide many opportunities to broaden their scientific training to culture and sports.

M.Sc. Marketing - Dual Award

This program is designed around core competencies you will need in developing a successful career in marketing: it covers 4 major areas: digital, strategic, marketing and core business skills in 19 courses. Specific areas such as research, consumer behavior and customer relationship management are also covered.

M.Sc. Marketing Management

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

M.Sc. Marketing French Excellence

The M.Sc. in Marketing French Excellence course offers a 360° vision of marketing. It uses French examples to give an insight in how companies operate. In 2017, the new module, Millennial Marketing brings up-to-date practices in digital marketing and opens as many dooors as possible to future professionals fascinated by marketing in general. 

Postgraduate Studies
M.Sc. Marketing

This intensive programme combines the best of theory, practice and reality-based education creatively: graduates pursue careers in leading universities and business schools, policy-oriented institutions and private firms. We deliberately keep the doctoral programme small to allow you to work closely with your supervisor and develop interaction with all faculty members.

Master of Marketing Franchising, Retail and Service Chains

The Master Marketing – Franchising, Retail and Service Chains, taught exclusively in English offer you the opportunity to study in a multicultural environment via interactions and team work involving students from different countries, as well as joint classes and team work with the French students enrolled in the other group of this Master.

M.Sc. International Marketing and Business Development

This International Marketing and Business Development MSc at SKEMA Business School provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & creativity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development.

Master of Science Programs
M.Sc. Digital Management

The MSc in Digital Management is one of Montpellier Business School’s programmes in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths on the international arena.

Master International Marketing

The M2/MBA in International Marketing of Innovative Technologies (MIT) of the Toulouse School of Management University Toulouse Capitole, the university Ingolstadt and the Assumption University Thailand is a double degree program (M2/MBA Assumption University or M2/MSc University Ingolstadt. 

M.Sc. Marketing

The MSc in Marketing is one of the Montpellier Business School programmes in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths on the international arena.

M.Sc. International Commerce and Digital Marketing

The MSc. in International Commerce & Digital Marketing is a 16 to 18-month programme (100% taught in English) develops students into future managers taking on business opportunities and facing challenges in today’s contemporary business environment and internet era. Students establish strong competencies in building marketing strategy and the use of digital marketing tools and sales techniques.

M.Sc. International Marketing with Tourism and Events

The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is one of the 10 best programs in Tourism and Hospitality Management, according to the Eduniversal Master’s degrees, MSc and MBA ranking. 

International Programmes
M.B.A. International Executive MBA

This IE MBA unique study programme is tailored for students from various academic and professional backgrounds (engineering, science, technology, law, etc.) who are interested in seeking new opportunities and experiences, to acquire a dual expertise or double qualifications in International Business Management.

International Programmes
M.Sc. International Marketing

This Master of Science programme is designed for students who have graduated from a broad spectrum of business programmes who wish to upgrade and update their knowledge and skills for the new global business world. Focus will be on developing strategic management competencies in the main decision-making areas and highlighting and examining the new issues in the modern business environment.

International Programmes
M.Sc. Financial Markets

If you have a quantative background and seek an international career in financial markets, this programme is for you. You will master how to structure, price and risk-manage financial instruments and learn the fundamentals of financial risk management.

Financial Economics
M.Sc. Digital Marketing and CRM

The MSc in Digital Marketing and CRM is a specialized and innovative program designed by our experts. The academic environment is interactive with both academics and professionals providing theoretical and hands-on expertise.

M.B.A. Master of Business Administration with a Specialisation in Global Marketing or Global Finance

The Master of Business Administration (MBA) IAE NICE is a practical and intense program developed to provide you with an understanding of the, economic and environmental aspects of business. The Education is based on a broad array of disciplines, which allows to acquire you a deep Knowledge of Business strategies, high level management as well as the skills to implement your vision.

Université Nice Sophia Antipolis - IAE Nice, Graduate School of Management
M.Sc. International Marketing

This International Marketing programme at Rennes School of Business aims to prepare students to gain a deeper understanding, skills, and expertise in all fields of marketing to be operational nationally and globally. Pioneer students will learn and develop the competencies required to take any organisations further in a responsible world.

M.Sc. Digital Marketing

This Digital Marketing MSc at SKEMA Business School produces graduates who are competent, practised and experienced in three key areas the job market requires: project management, new technologies and web-marketing, and the development of new business ideas. The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year.

Master of Science Programs
M.B.A. Wine Marketing and Management

Wine Marketing and Management program, with a strong international orientation, welcomes students from diverse academic backgrounds (business schools, universities, engineering school, etc.) as well as professionals from the wine industry.

Master's Programmes
M.B.A. Luxury Marketing

The objective of this Luxury Marketing course is to produce success-driven leaders. ISC PARIS Business School and its partners have combined an unparalleled faculty team with academic credentials: seasoned practitioners in the realm of fashion and luxury will alternate with highlevel academics.

ISC Paris - Programs in English
Master Marketing (M2)

This Master 2 is taught by leading researchers in marketing, and prepares graduates to research or work in the fields of strategic marketing consulting, international marketing, and innovative technology marketing, among others. Courses are taught in English and in French.

M.Sc. Marketing

The MSc Marketing programme at KEDGE Business School was designed with all these far-reaching trends in mind. It enables students to be at the forefront of their chosen field of marketing expertise and maximise their potential for future professional success.

KEDGE Business School
M.Sc. Reporting and Management Control

Reporting & Management Control remains a pivotal role in the coordination and steering of organizational activities, meriting its clout in the management field. Consequently, it must create and develop a system to evaluate performance, ensuring a coherent implementation of strategies. The contours of performance no longer remain strictly financial. Value management leads to a joint optimization of costs and quality, implying management control is largely the process of orientation.

MSc's Degrees
Master Marketing & Strategy

Students enjoy an exceptional environment at Dauphine due to its human scale and consolidation on a single site for all types of activities: educational, scientific, associative. Many conferences, cultural events and festivals, and community life rhythm of daily life and provide many opportunities to broaden their scientific training to culture and sports.

M.Sc. Digital Marketing and Communication

The Master of Science in Digital Marketing and Communication at Rennes School of Business teaches students in-depth notions of digital marketing efficiency, social media implementation and communication tools. The Master’s programme offers courses on e-commerce, databases for direct marketing, digital law and governance, omni-channel consumer behaviour, digital branding, and more.