Study Marketing in Switzerland

Study Marketing in Switzerland

Studying Marketing

Marketing studies the part of a business which ensures that goods and services are reaching the customer by understanding its needs. Marketing embodies components like distribution, product management, pricing and consumer behaviour. Typical marketing processes are advertising and promotion and selecting the right distribution channels to reach market target.

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Studying in Switzerland

Switzerland is a federal Republic in western Europe. It comprises 26 cantons and has four official languages: German (predominant), French, Italian and Romansh. Switzerland is not member of the European Union and has the swiss franc as currency. It is the country with the highest wealth per adult in the world.

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10 Marketing Master's degrees in Switzerland

M.Sc. Marketing

The MSc in Marketing is offered jointly by the Faculties of Communication Sciences and of Economics of the Università Della Svizzera Italiana Lugano. This full-time study programme comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English.

Faculty of Communication Sciences
MBA Sport Management and Marketing

The program prepares candidates to manage sport marketing, financing, event promotion, communication, facility management and development of sport branding.Candidates will be equipped to become effective leaders and managers in the sport industry.communication so they have the tools to manage sport, events, teams, federation and sports clubs.

Master's Programs
MBA Sales and Marketing

The Master of Business Administration (MBA) in Sales & Marketing at the International University in Geneva is designed for professionals who wish to progress their career in sales & Marketing. The program builds managers who master the marketing and sales process: how to design successful sales & marketing strategies? How to effectively address marketing and sales decisions? How to implement different sales & marketing tools?

Graduate Programmes (MBA, MA, MIB, MITR)
MBA Digital Marketing

<p class="">This program will teach students a technological approach to marketing, achieving high levels of innovation and creativity. Working with key industry professionals, students will have the opportunity to create marketing campaigns and apply their knowledge and skills in real life settings.</p>

Master's Programs
Master Marketing Management

Knowledge of customer needs and a genuine affinity with clients are more than ever a necessary prerequisite for a successful career in marketing. The modular degree program teaches the strategic fundamentals of customer orientation and also enables participants to acquire skills in a range of different applications.

M.Sc. Management - Subject Area Marketing

The Master of Science (MSc) in Management provides advanced training in business administration by providing students with the most recent tools based on research in the fields of management, economics, applied psychology and sociology.

Faculty of Business and Economics (HEC Lausanne)
Master Strategy & Marketing Management

Erfolgreiche Geschäfts- und Marketingstrategien erfordern ein fundiertes Verständnis der relevanten Märkte und Wettbewerbssituationen sowie eine ganzheitliche Ausrichtung aller relevanten Unternehmensprozesse und -funktionen auf Kunden- und Marktbedürfnisse. Überlegungen zu Brand-, Qualitäts- und Preisstrategien sind wesentlich und erfordern von den Unternehmensführenden Expertise und Geschick, um unterschiedliche Marktsegmente spezifisch zu bearbeiten.