Masters in Business & Management

Marketing

About

Find out more information about Marketing

They say effective Marketing means knowing how to address the right people, and turn them into loyal customers; when your clients become so satisfied with what you’ve sold them, they will remember your brand and your product, and immediately recommend it to other people. Marketing is a field of study that involves learning how to create and implement advertising and promotional strategies.

Ultimately, you’re marketing products or services in a way that leads to increased sales revenue. A Bachelor’s or Master’s programme in Marketing blends theories of finance, business, marketing research and consumer behaviour. Students will develop math and analytical skills but they will also learn how to be great story tellers. You will learn how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, promotion.

Students who graduate with degrees in Marketing enter the following careers:

• Art directors
• Copywriters
• Market researchers
• Social media managers
• Marketing managers

Read more View all Master's Degrees in Marketing

Suggested Masters in Marketing

Master International Marketing

The International Marketing programme from RUDN University is designed to provide the necessary skills for successful work in modern environment of international marketing. It teaches students to solve specific marketing problems in the context of global competition. 

Russia
M.Sc. Marketing and Digital Communication

The master degree in Marketing and Digital Communication is offered by LUMSA University. It provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities and tools in crafting and providing content through both traditional and digital media. 

Italy
Master Luxury Marketing

The luxury sector is changing, with a constant annual growth rate. However, the definition and reality of luxury has also profoundly changed in a very short time, and is a sector that is undergoing radical transformation. The Luxury Marketing program is offered by Crea Geneve.

Switzerland