Strategic Marketing Management, M.Sc.

  • Application Deadline
  • 24 months
    Duration
  • English
    Language

About

Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace.

The Strategic Marketing Management programme offered by BI Norwegian Business School will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. The skills you develop in the programme are relevant to a wide range of positions in market-oriented organisations, wherever the ability to build and deliver value to customers is required.

What Will You Learn?

You will receive cutting-edge, research-based training from faculty at BI's top-ranked Department of Marketing. The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments. By taking a Master's degree in Strategic Marketing Management, you will be able to further develop your ability to understand what makes winners and losers in the market. You will develop analytical and communication skills through close interaction with faculty and fellow students.

Among the most popular topics, you will find:

  • Brand Management: Understanding how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?
  • Understanding the Consumer: Get fresh insight into consumer behaviour and what makes people buy.
  • Strategic Management: Learn to analyse markets and situations strategically, and get familiar with how you must think as a top-level executive.
Career Possibilities

A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries.

Here are a few examples of positions our former student have obtained:

  • Head of Integrated Communication, Mercedes-Benz
  • Category Trade Manager, Mondelez International
  • Brand Manager, Stabburet
  • Marketing Coordinator, Silicon Laboratories
  • Market Analyst, Verdens Gang AS (VG)
  • Project Manager, Microsoft Norway

Accreditation

BI is an internationally recognized non-profit private institution and the only Norwegian business school with the prestigious international triple-crown accreditation: EQUIS, AACSB and AMBA.

Programme Structure

Customise Your Degree

Gain an advantage in the job market by tailoring your degree. As a Master of Science in Strategic Marketing Management student, you can choose either an internship to obtain relevant work experience, or add an international dimension to your degree by going on exchange or earning a Double Degree.

Courses include

  • Applied Data Analytics
  • Financial Management
  • Brand Management
  • Service Marketing
  • Understanding the Consumer
  • Research Methodology
  • Strategic Management
  • Applied Business Ethics
  • Marketing Finance
  • Marketing Research
  • Specialisation electives / Exchange / Internship
  • Master Thesis
  • Strategic Marketing Issues

                Audience

                This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. 

                Detailed Programme Facts

                English Language Requirements

                You only need to take one of these language tests:

                • Minimum required score:

                  6.5

                  The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                  Book IELTS
                • Minimum required score:

                  575

                  The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

                • Minimum required score:

                  90

                  The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

                Academic Requirements

                A completed undergraduate bachelor's degree from an accredited institution of higher learning (minimum three years) in Business Administration, Management, Economics, Marketing, Finance and/or subjects relevant to the chosen area of specialisation.

                • Apply Online: Complete the online application form.
                • Upload official university/college transcripts and diplomas
                • Provide a GMAT/GRE/CAT test score
                • Provide a TOEFL/IELTS test score
                • Write a motivation letter
                • Include a Curriculum Vitae (CV)

                International Students must also include the following in their application:

                • A financial declaration. 
                • Passport: Submit a copy of the identification page in your passport  

                Tuition Fee

                • International Applies to you

                  9920 EUR/year
                  Tuition Fee
                  Based on the original amount of 9920 EUR per year and a duration of 24 months.
                • EU/EEA Applies to you

                  8710 EUR/year
                  Tuition Fee
                  Based on the original amount of 8710 EUR per year and a duration of 24 months.
                We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
                • Internal Applicants: NOK 78,600/ year
                • External Applicants: NOK 89,500/ year.

                Living costs for Oslo

                • 8700 - 16000 NOK/month
                  Living Costs

                The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

                Funding

                The MSc International Scholarships range from partial to full tuition for the first year of studies. You might also receive the opportunity to renew for a second year. Some living expenses may be covered by a one-time stipend. The amount is set after a thorough individual assessment of each candidate.

                StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                The Global Study Awards: get funded with up to £10,000 to study abroad

                Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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