Marketing, M.Sc.

  • Application Deadline
  • 24 months
  • English (book IELTS)
University rank #190 (WUR) ,
The Master's Programme in Marketing from Aalto University centres on Strategic Marketing, Digital Marketing, Retail Marketing and Consumer Culture.


Marketing is a way of thinking and a practice that is quintessential to all dimensions of business. In this programme, you will attain an in-depth understanding of this philosophy and a solid foundation of the skills and know-how required of a top marketing specialist.

Programme overview: four core courses and electives

In the programme, you will study four core courses: Strategic marketing, Digital marketing, Retail marketing and Consumer culture – please see below for more information about these courses.

During your studies, you will complement these core courses with electives such as:

  • Service business strategy
  • Brand performance management
  • Managing innovative selling
  • Consumer behaviour in design and fashion
  • Fashion marketing, and
  • Consumer psychology.

With a special emphasis on professional training in real-life managerial skills, we also offer such electives as Meet the stage: Public speaking and interaction skills and Storytelling - a narrative approach for entrepreneurship.

Broad career prospects

The Master's Programme in Marketing prepares you for marketing management and planning positions. For example, you can work in leadership, expert, and management positions in different organisations, in fields such as

  • communications
  • advertising
  • media
  • marketing research agencies
  • education
  • consultancy

The Marketing programme is offered at Aalto University.

Programme Structure

Courses Included:
  • Marketing, Strategy and Firm Performance
  • Strategy and marketing from a business history perspective
  • Strategic Retail Marketing 2
  • Consumer Culture
  • Digital Marketing
        For more information, please visit programme website.

        Detailed Programme Facts

        • Programme intensity Full-time
          • Full-time duration 24 months
        • Credits
          120 ECTS
        • Languages
          • English
        • Delivery mode
          On Campus

        English Language Requirements

        You only need to take one of these language tests:

        • Minimum required score:


          The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

          Book IELTS
        • Minimum required score (Grade C):


          The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

          Note: degree programmes and applications may require a more specific minimum score for admission.

        • Minimum required score:


          The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

        • Minimum required score:


          The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

        Academic Requirements

        • You need the following GMAT score:

          Required score: 550

          The GMAT - or Graduate Management Admission Test - is a frequent requirement for admission at management and business schools across the world. The GRE score ranges between 200 and 800 and measures the verbal and quantitative reasoning of test-takers. Read more about the GMAT.

        • Cover letter: printed from the application system and signed. Cover letter pdf is provided in the system after submitting your online application form.
        • Officially attested copy of official Bachelor's degree certificate /diploma if degree is completed. 
        • Official and original transcript of study records or an officially attested copy: see attesting instructions and country-specific requirements below.
        • Authorised translation of transcript if transcript is not in Finnish, Swedish or English.
        • Copy of passport or official identification card with photo indicating citizenship.
        • GMAT or GRE test result in admission group 2 and in both admission groups for Master's Programme in Finance. 
        • Language test scores (if applicable)

                    Tuition Fee

                    • International Applies to you

                      15000 EUR/year
                      Tuition Fee
                      Based on the original amount of 15000 EUR per year and a duration of 24 months.
                    • EU/EEA Applies to you

                      Tuition Fee
                      Based on the original amount of 0 EUR per year and a duration of 24 months.
                    We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
                    Tuition in bachelor's and master's programmes taught in English from August 2017 onwards are subjected to annual fees for non-EU/EEA citizens.

                    Living costs for Helsinki

                    910 - 1400 EUR/month
                    Living Costs

                    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


                    StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                    The Global Study Awards: get funded with up to £10,000 to study abroad

                    Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.