Digital Marketing, M.Sc.

  • Application Deadline
  • 12 months
  • English (book IELTS)
University rank #361 (QS) ,
The MSc in Digital Marketing at Oxford Brookes University enables you to specialise in planning and applying digital marketing strategies. You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on digital marketing and how it integrates into an overall marketing framework.


Why choose this Digital Marketing course at Oxford Brookes University?

  • Employability: You have the choice of taking a one-year work placement or a work-based project instead of a dissertation. By gaining this professional experience you will be well prepared for your future career.This course helps you develop academically and professionally through professional skills workshops held throughout the course. Oxford Brookes is also recognised as an exam centre for the Institute of Direct and Digital Marketing (IDM). You can access the IDM's resources and job website. By focusing on the digital aspects of marketing you will be prepared for a range of careers including digital marketing, customer relationship management and direct marketing.
  • Teaching and Learning: Oxford Brookes University Business School offers a great environment for studying marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.
  • Experiences: Our course is interactive and social. We provide you with the chance to bond with your classmates and get to know your new surroundings. One way in which we do this is through the Oxford Challenge. You will search Oxford for clues and tasks, earning points for completing the challenges on the tablet device, with the winning team announced at the end of the day.
  • Oxford Location: Oxford offers everything you could want as a student and more. It will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region.
  • Support: You will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as Digital Marketing Analyst, Social Media Manager and Communities and Social Media Specialist.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:

  • Johnson & Johnson
  • Hitachi
  • DK
  • Avis
  • PWC

Programme Structure

Compulsory Modules
  • Introduction to the Principles of Marketing
  • Understanding Customer Behaviour
  • Research Methods for Events and Marketing
  • Professional and Academic Development

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 12 months
    • Average part-time duration 24 months
    • Intensity Flexible
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

  • a minimum of a good second-class honours degree
  • or equivalent overseas degree from a recognised institution
  • or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.

Tuition Fee

  • International Applies to you

    14590 GBP/year
    Tuition Fee
    Based on the original amount of 14590 GBP per year and a duration of 12 months.
  • EU/EEA Applies to you

    8320 GBP/year
    Tuition Fee
    Based on the original amount of 8320 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Home/EU - part time fee:  £5,100
  • Home/EU - sandwich fee: £8,320 (year 1) no fee to pay for placement in year 2
  • International - sandwich fee:£14,590 (year 1) no fee to pay for placement in year 2

Living costs for Oxford

  • 939 - 1530 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.