Marketing, M.M.

  • Application Deadline
  • 24 months
  • English (book IELTS)
University rank #247 (QS) Online
Develop expertise to direct and implement an organisation's marketing strategy at RMIT Online. RMIT University’s online Master of Marketing is designed for current and aspiring managers looking to increase their knowledge with an all-of-business approach to marketing. It’s also the perfect tool for entrepreneurs who need to be across every aspect of business marketing to start up a new venture.


You want to perfect your expertise in planning, directing, implementing and monitoring an organisation’s marketing efforts. You want to improve your personal management skills, and increase your understanding of the relationship between marketing and other functional areas of management.

You’ll learn from industry-renowned experts who will help you see the role of marketing in new and unimagined ways. Our online courses allow you to develop a breadth of knowledge, and focus on learning that applies to your personal career aspirations, so you can keep moving ahead.

An intensive program that speaks to your lifestyle

Delivered across six study periods, you can start a time that is convenient for you. By focusing on one course at a time, our flexible delivery model will give you the chance to finish faster than traditional learning structures while not putting your career on hold to return to university.

RMIT University’s online Master of Marketing comprises practical, real-world strategies and tools. You’ll discover that even as you study, you will be able to apply your learning to your current role. Study while you work and advance your career sooner.

Why study with RMIT Online?
  •  Industry recognised and accredited
  •  Work-connected learning
  •  Develop core marketing and leadership skills
  •  100% online - no on-campus commitments


The RMIT online Master of Marketing is accredited by the Australian Marketing Institute (AMI). Students and graduates are eligible to apply for membership of the Australian Marketing Institute and the Australian Market and Social Research Society.

Programme Structure

What you will study
  • Marketing Management
  • Consumer Behaviour
  • Marketing Research
  • Marketing Communication Strategy
  • Product Innovation
  • Interactive Marketing
  • Business to Business Marketing
  • Services Marketing
  • Social Marketing
  • Brand Strategy
  • Strategic Marketing
  • Business Research Design

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 24 months
    • Duration description

      12 courses | 2 years intensive part-time Each course is seven weeks in duration

  • Languages
    • English
  • Delivery mode
    • Attendance
      No Attendance
    • Teacher support
      Continuous support with feedback on request

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score (Grade B2):


    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:


    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

  • Australian bachelor degree or equivalent, or higher level qualification, in business (or a related discipline); or Australian bachelor degree or equivalent in a non-cognate discipline, plus at least three years relevant management work experience; or RMIT Graduate Certificate in Marketing.

  • International students are required to provide current evidence of English language proficiency for admission to RMIT University.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa! (Unless that chair you're sitting on is in a foreign country...)

Tuition Fee

  • International Applies to you

    22320 AUD/year
    Tuition Fee
    Based on the original amount of 44640 AUD for the full programme and a duration of 24 months.
  • National Applies to you

    22320 AUD/year
    Tuition Fee
    Based on the original amount of 44640 AUD for the full programme and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Tuition fees are $3720 per 12 credit point course, totalling $44,640 for 12 courses.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.