Advanced Marketing Management, M.Sc.

  • Application Deadline
  • 12 months
  • English (book IELTS)
University rank #135 (QS) ,
The Advanced Masters in Marketing Management is aimed at graduates with significant prior academic and/or practical grounding in marketing. It is this level of marketing expertise which is the key differentiator between our sister programme – the MSc in Marketing.


The Advanced Masters in Marketing Management is aimed at graduates with significant prior academic and/or practical grounding in marketing. It is this level of marketing expertise which is the key differentiator between our sister programme – the MSc in Marketing.

The MSc Advanced Marketing Management is focused on providing you with the opportunity to develop the skills and knowledge you need to further develop your career in marketing management. The MSc can also provide the requisite platform for further study at PhD level.

The programme is unique and the class size is tightly controlled to allow you the opportunity to fully engage with and learn from staff and fellow students.

Bringing together leading-edge theory and a unique perspective on the practice of marketing management, the programme revolves around three key strands of learning:

  • Developing a comprehensive and profoundly ‘integrative’ knowledge of marketing

  • Acquiring a critical perspective on the practical application of marketing management theory, and a deep understanding of the character of the real world of marketing management practice, the forms of problems encountered and marketing management decision-making

  • Development of the collaborative and deliberative skills crucial to effective contribution in marketing management roles.

The programme has a deep focus on marketing management practice and revolves around the key problems and issues faced by marketing managers. Throughout the MSc a variety of projects and case studies are used to examine the integration of theory and practice in marketing.

You'll be pushed academically, but crucially, the intense programme provides serious intellectual challenges that are central in the development of your critical thinking, creative and collaborative skills – skills designed to take you to the next level in your marketing career.

Our target is your success, and we know that these key transferable workplace skills are what make the difference to individual success out there in the real world of marketing management.

Programme Structure

When you join the programme you will be part of a small class of well-qualified students [target maximum 45]. This allows us to adopt a student-centred approach to our teaching, where the teaching staff are responsive to the learning needs of the students, and where you work closely with all other students on the programme. This leads to a very rich educational experience for all those joining this programme.

The programme comprises seven taught modules, followed by a dissertation that is completed in the period between May and September.

A wide range of learning activities are deployed. There is a greater emphasis on workshops and interactive sessions than on traditional lectures and you will be expected to contribute actively to discussions. Group-work plays an important role in the taught element of the programme and students work in teams on many different learning tasks and assignments. Students engage with an extensive business simulation and complete several online skill development programmes.

Assessment methods vary from module to module and include coursework essays, formal examinations, group reports, case study analyses and presentations.

Programme modules

Core modules

  • MKTG 401: Marketing in Practice: The Mindful Marketer Terms 1 and 2

    credit weighting: 20

  • MKTG 402: Researching Markets and Marketing Terms 1 and 2

    credit weighting: 30

  • MKTG 403: Developing a Critical Understanding of Marketing Term 1 and 2

    credit weighting: 30

  • MKTG 409: Advanced Marketing Management Dissertation Summer

    credit weighting: 60

Elective modules

  • MKTG 404: Brand Management Term 2

    credit weighting: 10

  • MKTG 405: Critical and Creative Communications Term 2

    credit weighting: 10

  • MKTG 406: Managing Marketing Channels Term 2

    credit weighting: 10

  • MKTG 407: Managing Prices and Profits in Marketing Term 2

    credit weighting: 10

  • MKTG411: Digital Marketing Term 2

    credit weighting: 10

  • MKTG412: Business Models and Market Makers Term 2

    credit weighting: 10

Lancaster University Management School reserves the right to make changes to programme content.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

You need the following GPA score:

Required score: 3.2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3.2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

The programme is primarily aimed at graduates who have already encountered a significant amount of marketing material in their undergraduate degrees, or students who have completed management/business studies degrees that have captured marketing experience after their graduation. It is not a programme to introduce students to the subject; rather it aims to allow participants to enrich and to build on their existing knowledge as a base for a career in marketing management, or for further study at PhD level.

Applicants are expected to hold a good degree in Marketing or in a related business subject with a significant marketing component. Applicants with good degrees in other subjects with significant practical experience in marketing may also be considered where they are able to demonstrate a post-graduation intellectual interest and training/education in marketing. By good degree, we are looking for an Upper Second Class honours, or 3.2 GPA on a 4-point scale or an average of B+.

English language requirements

Studying at Masters level demands a high level of fluency in written and spoken language, and excellent comprehension. For this reason, non-native speakers of English are normally asked to demonstrate their English language competence by taking one of the internationally recognised tests below.

Our minimum language requirements for postgraduate study at LUMS are:

  • IELTS 7.0, with at least 6.0 in each element

  • Pearson Academic (PTE) 70, with at least 55 in each element

  • Cambridge Certificate of Proficiency in English (CPE) grade C

  • ToEFL iBT 100 (with minimum 22 in each skill)

Please note: IELTS and Pearson scores are valid for two years from the test date. Also, note that ToEFL tests are no longer recognised by the UK Visas and Immigration Office for entry to pre-sessional English language courses.

Tuition Fee

  • International Applies to you

    19500 GBP/year
    Tuition Fee
    Based on the original amount of 19500 GBP per year and a duration of 12 months.
  • EU/EEA Applies to you

    13500 GBP/year
    Tuition Fee
    Based on the original amount of 13500 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


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