Uppsala University

Business and Management - Marketing, M.Sc.

  • Application Deadline
  • 24 months
  • English
The Master Programme in Business and Management is characterised by innovative thinking and progress where the teaching reflects the cutting edge research carried out at the Department of Business Studies. The Business and Management - Marketing programme is offered at Uppsala University.


Marketing plays a central role in creating, capturing, communicating and sustaining value for organisations and private individuals. By understanding customer needs, companies can provide customers with innovative solutions. Should you choose Marketing as your specialisation you will learn, amongst other things, how customers use information and make active choices, how companies interact with each other on strategies for the development of new products, as well as how different choices affect customer relations and other marketing efforts. The specialisation aims to educate analytically skilled employees with a special ability to face challenges in consumer markets, industrial markets and to provide a service perspective on marketing.

During the first year you will take courses that are common for all participants, as well as courses that are specific to the specialisation in Marketing.

During the third semester, you have the opportunity to undertake an internship at a commercial company or an organisation. If you choose to take elective courses instead, there is the opportunity of a single term international exchange to study at one of our partner universities around the world. You also have the option to choose elective courses at Uppsala University. In the fourth and last semester, you will write a 30 credit Master's thesis where you will go more in-depth within a particular area of the specialisation in Marketing.

The Business and Management - Marketing programme is offered at Uppsala University.

Towards the end of the two-year programme, you will have developed a solid theoretical and practical foundation in marketing and an analytical ability to manage current marketing related challenges – whether you choose a career as a manager, marketer or business analysts.

Programme Structure

Courses include:

  • Business Analysis and Managerial Action
  • The Global Firm
  • Consumer Marketing
  • Scientific Methods in Business Research
  • Markets and Marketing
  • Service Logic in Marketing
  • Business to Business Marketing
  • Leadership

              Detailed Programme Facts

              English Language Requirements

              You only need to take one of these language tests:

              • Minimum required score:


                The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                Book IELTS
              • Minimum required score:


                The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

              • Minimum required score:


                The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

              Academic Requirements

              • A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university.
              • Also required is 90 credits in business studies.
              • All applicants need to verify English language proficiency.

              Selection: Students are selected based on:

            • GMAT test result
            • Higher education credits (maximum 285 credits)
            • Students with a GMAT test result have priority.

              Tuition Fee

              • International Applies to you

                10422 EUR/year
                Tuition Fee
                Based on the original amount of 20844 EUR for the full programme and a duration of 24 months.
              • EU/EEA Applies to you

                Tuition Fee
                Based on the original amount of 0 EUR for the full programme and a duration of 24 months.
              We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
              • Application Fee: SEK 900
              • Tuition fee, first semester: SEK 50000
              • Tuition fee, total: SEK 200000

              Living costs for Uppsala

              • 7620 - 12070 SEK/month
                Living Costs

              The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


              Check the programme website for information about funding options.

              StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

              The Global Study Awards: get funded with up to £10,000 to study abroad

              Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.