Cross-Cultural Marketing and Negotiation, M.Sc.

  • Application Deadline
  • 12 months
    Duration
  • English
    Language
The MSc in Cross Cultural Marketing and Negotiation at Ecole de Management de Normandie is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad.

About

Objectives

The MSc in Cross Cultural Marketing and Negotiation at Ecole de Management de Normandie is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average).

The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.

Strong Points
  • Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
  • Receiving lectures totally in English, while living in a very international environment,
  • Acquiring knowledge and competencies enriched by a cross-cultural dimension,
  • Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
  • Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
  • Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).
This program is subject to a special paternship agreement between EM Normandie and AASTMT (Egypt).

Career Opportunities

There is a wide range of openings. After their induction period in the company, students aim for positions such as:

  • Product Manager,
  • Category Manager,
  • International Brand Manager,
  • International Project Manager,
  • International Marketing Consultant

Accreditation

This programme is accredited by the French  Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.  

Programme Structure

7 Core Modules
  • International business & trade,
  • Marketing in cross-cultural context,
  • Negotiation in cross-cultural context,
  • Intercultural management,
  • Interpersonal negotiation,
  • Webmarketing
  • Region specific issues (Asia Pacific, North America, South America, Latin America, North America, Africa & Middle East, Europe, Russia & Scandinavia, Asia Pacific).
6 Ancillary Modules
  • Induction Seminar,
  • Career Management,
  • Sustainable Development: Lectures by leading international speakers,
  • Methodology & Academic Research,
  • In depth cultural
  • Foreign Languages: German, Spanish, Chinese, elective subjects).
Professionalisation
  • One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
  • One 2-week Challenge: Negotiation or Cross-cultural Marketing,
  • One 6-month work placement/ internship.

Detailed Programme Facts

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score:

    88

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

Entry requirements
  • 4 to 5 year degrees. Dispensation possible according to the opinion of the jury. English fluent
Attach the following documents:
  • One-page résumé
  • Cover letter
  • Passport size photo
Copy of your ID, passport, or Resident's Permit
  • Copy of your latest degree (if you have not completed the programme yet, a Programme Registration Certificate and a Transcript of Record for the first semester will be required) Admission will then be conditional until you receive your degree
  • Language Tests score certificates (TOEFL, TOEIC, IELTS or equivalent)
  • 2 Letters of Recommendation (Academic and/or Professional),

Tuition Fee

  • International Applies to you

    12000 EUR/year
    Tuition Fee
    Based on the original amount of 12000 EUR for the full programme and a duration of 12 months.
  • EU/EEA Applies to you

    12000 EUR/year
    Tuition Fee
    Based on the original amount of 12000 EUR for the full programme and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Caen

750 - 1000 EUR/month
Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Foundations
  • Foundations offer support to Higher Education students based on criteria of excellence.
  • The Eiffel Foundation is a scheme developed by the French Foreign Office (Ministère des Affaires étrangères et du Développement international) to help French Higher Education Institutions to attract the best foreign students into degree-awarding programmes at Master’s and Doctoral levels.
  • The Fondation de France helps students who have completed a Classe Préparatoire programme and whose financial circumstances make it difficult for them to take up higher education programmes.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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