Economics and Business Administration - Sports and Event Management, M.Sc.

  • Application Deadline
  • 24 months
  • English (book IELTS)
University rank #251 (WUR) ,
Do you want to manage companies in the sports and event sector? This programme gives you competences that enable you to become such a manager. The MSc in Economics and Business Administration - Sports and Event Management at University of Southern Denmark gives you competences on a high academic level within organization and marketing.


The Economics and Business Administration - Sports and Event Management is offered at University of Southern Denmark.

Programme Structure

The profile concerns itself with the entertainment markets, and how they interact with the sports and event sector. Other marketing issues are strategy and competition. The organizational subjects are governance in sports companies, project management and innovation management. In addition, you get methodological skills in qualitative as well as in qualitative research. Further, you can choose between electives offered especially for this programme as well as electives from other master studies offered at Campus Esbjerg.

The profile runs in eight quarters. In the courses, you will work with projects, in groups and have lectures. The group of students in the courses is normally a size allowing interaction with the professor lecturing as well as discussions among the students. This enlarges the size of the active vocabulary which you can later use in discussing issues related to these fields as a part of your job.

The courses on the profile are taught in English. You can, however, do exams including your master thesis in Danish provided the teacher is Danish speaking.

Career Opportunities

Masters  of Science in Economics and Business Administration work within practically all administrative areas as for example marketing and sales management, planning, HRM and organisational planning.

Examples of job titles with Sports and Event Management

  • Marketing and promotions director
  • Sporting goods sales representative
  • Corporate sales director
  • Director of tickets sales


The quality and relevance of the programme are accredited by the Danish Accreditation Institution.

Programme Structure

The programme offers courses in governance in companies in the sports and event sector, about media and music management, in  project management, innovation, competitive strategy and research methodology. The combination of courses in advanced management and marketing qualifies you to manage the development of competences and continuous learning that are necessary survival skills for enterprises in an intensified competitive environment.

Through a combination of project work, group work, and lectures you will understand how to manage companies in the sports and event sector. The programme focuses on know-how skills, i.e. the ability to perform analyses and develop solutions.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score (Grade C):


    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration.

Tuition Fee

  • International Applies to you

    8500 EUR/year
    Tuition Fee
    Based on the original amount of 8500 EUR per year and a duration of 24 months.
  • EU/EEA Applies to you

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Esbjerg

  • 6060 - 7900 DKK/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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