Business, Language and Culture (Chinese), M.A.

  • Application Deadline
  • 24 months
  • English (book IELTS)
University rank #251 (WUR) ,
The Chinese are coming. As a matter of fact they are already here. They own big industries in European countries. With a MA in Business, Language and Culture (Chinese) from University of Southern Denmark you will have the qualifications required by many Danish and international enterprises that work in China or trade with the Chinese from Denmark or other countries.


The Business, Language and Culture (Chinese) is offered at University of Southern Denmark.

The EU is China’s biggest trade partner, and both Danish and other European enterprises are present in China. The potential is huge, and experts indicate that we have far from finished with China. As a matter of fact we have only just begun.

Danish and international firms look for employees with skills both in business economics and Chinese language and culture. With a MA in Business, Language and Culture (Chinese) you will have the qualifications required by many Danish and international enterprises that work in China or trade with the Chinese from Denmark or other countries.

50% of the courses of the MA programme offered by University of Southern Denmark lie within the disciplines Chinese culture, society, economy, and communication and language skills in Chinese. Another 50% of the courses lie within the business administration field with emphasis on business organization and marketing in relation to the international market.

Apart from a number of compulsory courses in the two main areas listed up above, you will get the opportunity to shape your academic profile through electives in both areas. You can either take these electives in Sønderborg or during a study stay in China, or you can replace them by reports from internships in China.

Individual profiling is also possible in the final thesis: You choose the topic yourself, and can draw in a partnership with a company.

Career opportunities

As a cand. negot. in Business, Language and Culture (Chinese), you get a good basis for employment in international companies and organizations, especially on the booming Chinese market. You will obtain expert knowledge of manoeuvering in the Chinese market, and you will be able to fulfill job functions such as:

  • conduct market surveys and market analysis based on data in Chinese
  • negotiate directly with Chinese partners in Chinese and considering Chinese cultural traditions
  • prepare material for marketing in Chinese (for instance writing texts in Chinese or making translations) considering Chinese cultural traditions
  • enter into interdisciplinary projects with expertise in the areas Chinese language, culture, communication and business economy (e.g. cooperate with a company's product development, marketing, and customer service information department of technical products)
  • contribute to local adaptation of globally operating companies' business operations in China
  • master the organization’s communication in the foreign language (English or Chinese) and advise colleagues in terms of intercultural communication
  • prepare and carry out international contacts and function as linguistic and cultural advisor and facilitator


The quality and relevance of the programme are accredited by the Danish Accreditation Institution.

Programme Structure

The programme consists of the following subjects:

Humanities (Chinese Studies):

  • Chinese politics and economics
  • Chinese culture and society
  • Intercultural management: China and the West

Social science subjects (business administration):

  • International Marketing Management
  • Business surrounding
  • Organizational marketing and Strategy

Electives (30 ECTS) of which at least 10 ECTS within the Humanities and at least 10 ECTS within Social Sciences. One of the courses within the Humanities must be in Chinese and be related to the Chinese speaking area.

Master's Thesis

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score (Grade C):


    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

To apply for the Master's programme in Business, Language and Culture (Chinese), you need a relevant Bachelor's degree. You can apply if you have passed:

  • B.A. in Business Language and Culture (Negot) from University of Southern Denmark

You can also apply if you hold a similar degree including a minimum of 10 ECTS within each of the following subject areas:

  • Marketing
  • Business Economics/Organisation
  • Economics
  • Culture
  • Communication
  • Chinese Language

If your degree does not fulfill the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

Tuition Fee

  • International Applies to you

    6200 EUR/year
    Tuition Fee
    Based on the original amount of 6200 EUR per year and a duration of 24 months.
  • EU/EEA Applies to you

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Sønderborg

  • 5500 - 8500 DKK/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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