Economics and Business Administration - Marketing and Innovation, M.Sc.

  • Application Deadline
  • 24 months
  • English (book IELTS)
University rank #251 (WUR) ,
Due to increasing internationalization and globalization, businesses need managers who understand how to take on leadership to ensure competitive advantage in global markets and specialists who can develop knowledge about customers and the competitive situation. This Economics and Business Administration - Marketing and Innovation programme is offered by the University of Southern Denmark.


This programme gives you the know-how skills that enable you to become such a manager. The competences learned during the programme in Marketing and Innovation can be used to spot and take advantage of opportunities in the market.

You can use the competences when participating in innovation projects and to create marketing plans for existing products. The programme builds on qualifications in organization and marketing acquired at bachelor level combined with courses in quantitative and qualitative research.

The courses are a mix of courses giving qualifications to be used in the long run and courses giving you tools that you can use in your first job. The course in project management is an example of such a course.

This Economics and Business Administration - Marketing and Innovation programme is offered by the University of Southern Denmark. The courses use a combination of project work, group work, and lectures.

Career opportunities

Masters of Science in Economics and Business Administration work within practically all administrative areas as for example accounting and controlling, IT, marketing and sales management, planning, HRM and organisational planning.


The quality and relevance of the programme are accredited by the Danish Accreditation Institution.

Programme Structure

Courses include:
  • Buyer Behaviour
  • Framework Conditions  for Development of the Firm
  • Project Management
  • Methodology of the Social Sciences and Qualitative Methods
For more information, please visit the programme's website.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score (Grade C):


    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration.

Tuition Fee

  • International Applies to you

    8500 EUR/year
    Tuition Fee
    Based on the original amount of 8500 EUR per year and a duration of 24 months.
  • EU/EEA Applies to you

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Esbjerg

  • 6060 - 7900 DKK/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Options for full-degree graduate students:

BHJ Scholarship

Only available for students applying for a master programme at our Sønderborg Campus

Six one-year scholarships are issued pr. year: three for studies within the technical field i.e. Mechatronics and Innovation & Business respectively, and three are for studies within the field of business administration i.e. Business Relationship Management.

A scholarship of DKK 40.000 may be granted if and when the requirements are met. It is paid in two instalments of DKK 20.000 per semester. The scholarship grant depends on acceptance and enrolment as a full-time student in one of the above mentioned programmes.

Options for Exchange and Guest Students:

Danish Government Scholarship for Foreign Nationals (the Cultural Agreements)

Danish Government Scholarships for Foreign Nationals - The scholarship helps cover living expenses.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.