Service Systems Design, M.Sc.

  • Application Deadline
  • 24 months
  • English
Like all other Aalborg University programmes, the MSc in Service Systems Design is based on a combination of academic, problem-oriented and interdisciplinary approaches. It is organised in lectures, project work, workshops, expert supervision and other work and evaluation methods that combine skills and reflection.


The Service Systems Design programme from Aalborg University will give you professional competences within the following disciplines:

Industrial Design

  • products, services, evidences and environments in which back office and front offices are physically placed
  • aesthetics, emotion and communication, especially in relation to interactions
  • user involvement and participation in value creation

Information Technology

  • interaction between users and service providers
  • information and communication support to the service

Engineering And Management

  • functional and organisational structure that support the service in the back office as well as in the front office
  • service strategy and business
Job And Career

As a service designer, you will become a practitioner that collaborates with public and private companies in designing new services or redesigning existing services. Your expertise will be required in understanding, and addressing user requirements, communicating user experience, promoting users’ participation and supporting the internal organisation of services. Your cross-disciplinary competences, covering IT, design-related, engineering and management skills will allow you to cover strategic roles in service organisations.

Who Needs Service Designers?

Service design consultants are often required in the sectors of travel, healthcare, information services, bank and financial services and retail services. For many of those companies, the key to success is in the way services are designed and organised, or the quality of the interaction between users and the service, or the way users experience the service.

In addition, the public sector has recently emphasised the importance of service design in creating new services for citizens and improving the quality of existing public services. Service designers are increasingly requested by public authorities to reorganise healthcare services, tourist services, unemployment and taxation, traffic and parking services and public administration.

Programme Structure

  • 1st Semester; Services As Interaction

In your 1st semester project, you and your fellow students will conduct an analysis of a product or service, focusing on the interaction aspects between users and the service, human and technology as well as machine to machine.

  • 2nd Semester; Services As Systems

On the 2nd semester, we take your learning a step further by adding hands-on experience on the design of a complex service on basis of a modular platform in which actors and competences are clearly identified, organisational and interaction aspects are planned and user participation is planned and supported.

  • 3rd Semester; Company Collaboration Or Theoretical Project

As indicated by the semester title, you may choose to carry out a project in collaboration with a company as part of your ECTS credits on the 3rd semester. 

  • 4th Semester; Master's Thesis

There are no courses offered on the 4th semester; this is entirely devoted to working on your master’s thesis. 

Detailed Programme Facts

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score:


    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

The following bachelor's degrees qualify for the master's programme in Service Systems Design at AAU-Cph:

  • Medialogy
  • Art and Technology
  • IT Communication and New Media
  • Interaction Design
  • Architecture and Design

Bachelor's degrees within e.g. architecture, design or human centered informatics may also qualify for the postgraduate programme in Service Systems Design.If your bachelor's degree does not immediately qualify for the master's programme in Service Systems Design, your application will be assessed by the Study Board of Media Technology.

Screening of applications is based on the following criteria in order of priority:

  • Grades obtained on completed semesters of the undergraduate programme at the time of assessment.

Tuition Fee

  • International Applies to you

    12400 EUR/year
    Tuition Fee
    Based on the original amount of 12400 EUR per year and a duration of 24 months.
  • National Applies to you

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • The tuition fee is the equivalent of 92,200 DKK

Living costs for Copenhagen

  • 7500 - 12900 DKK/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.