• Application Deadline
  • 18 months
    Duration
  • English
    Language
The Master Program in Information Management - Marketing Intelligence at NOVA IMS aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.

About

The goal of this program is to train technical staff and managers to:

  • Develop strategies, methods and tools of marketing management;
  • Be aware of client behavior and create relationship policies;
  • Master the processes and tools used for the storage, organization and access to marketing information in organizations;
  • Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to
  • solving marketing problems.
Who is it for?

The Master degree Program in Information Management - Marketing Intelligence at NOVA IMS aims to train managers, technical staff and other marketing professionals to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.

Accreditation

NOVA IMS was the first institute of the Iberian Peninsula joining iSchools, international organization that brings together the leading universities in research and teaching of information science. NOVA IMS' Quality Management System has been certified by APCER (Portuguese certification entity) and IQNET (International Certificate Network) according to NP EN ISO 9001:2008.

Programme Structure

The Study Plan for the curricular component consists of 8 course units, of which 6 are mandatory:

  • Customer Relationship Management
  • Marketing Strategy and Consumer Behavior
  • Marketing Management
  • Experiential Marketing
  • Research Methodologies
  • Web Marketing and E-Commerce

Detailed Programme Facts

  • More details:

    Call for applications: February 1st to March 15th, 2018.

  • Programme intensity Part-time
    • Average part-time duration 18 months
  • Credits
    95 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Book IELTS

Academic Requirements

Application conditions

The conditions for making the application are:

  • Degree in compatible area;
  • Analysis of the academic curriculum and professional candidate;
  • Conducting an interview with the admissions jury.

Tuition Fee

  • International Applies to you

    3866.6666666667 EUR/year
    Tuition Fee
    Based on the original amount of 5800 EUR for the full programme and a duration of 18 months.
  • EU/EEA Applies to you

    3866.6666666667 EUR/year
    Tuition Fee
    Based on the original amount of 5800 EUR for the full programme and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.