Marketing Management, M.Sc.

  • Application Deadline
  • 24 months
    Duration
  • English (book IELTS)
    Language
,
Marketing has become a major driver of both performance within organizations and organizational decisions. This Università Commerciale Luigi Bocconi's MSc in Marketing Management allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents. 

About

This Università Commerciale Luigi Bocconi's MSc in Marketing Management programme integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as statistics, neuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.

They will be able to enter the job market in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.

Career Opportunities

Job opportunities for graduates in the MSc in Marketing Management include:

  • Business-to-business and business-to-consumer roles in all industries
  • Key areas in marketing, e.g. market analysis, strategic marketing planning, marketing implementation, and monitoring
  • Opportunities in the international arena, thanks to the international awareness about the strength of the Bocconi brand and its network of relations with companies, public sector institutions and non-profit organizations
  • Openings in manufacturing, service, retailing and consultancy companies, as well as with market-research and communication agencies
  • A wide variety of starting positions and roles, such as product and brand manager, advertising strategist, market analyst, media planner, key-account and customer relationship manager, trade and retail manager, sales manager, category manager, PR and event manager, etc.

Programme Structure

Year 1

  • Strategic Marketing Tools
  • Market Sensing
  • Global Vision and Economic Scenarios
  • Go-to-Market Tools
  • Marketing Analytics
  • Innovation and Competitive Paths

Year 2

  • Business Communication and Social Media;
  • Distribuition Networks and Retailing in the Digital Era;
  • Product and Service Management;
  • Big Data and Business Analytics.
  • Free Track: 4 electives
  • Study Abroad Programs
  • Internship (compulsory)
  • Foreign languages (two languages)
  • Thesis

Detailed Programme Facts

  • More details:
    • 1st round: by 12 December 
    • 2nd round: by 25 January 
    • 3rd round: by 28 February
    • 4th round: by 22 March 
    • 5th round: by 3 May 
    • 6th round: by 31 May
  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score (Grade B2):

    160

    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:

    99

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

  • This programme accepts GRE® scores, however, has not provided a recommended or minimum required score range.

    The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. Read more about the GRE® General test.

International applicants

In all the selection rounds, International applicants are selected on the basis of a process that takes into consideration all elements of their profile, focusing on three components:

  • Results of the GMAT (or GRE) test
  • Grade point average of exams passed in the Undergraduate program
  • Evaluation of the applicant's Curriculum vitae / Resumée and Personal statement, possibility of personal assessment interview.

StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Tuition Fee

  • International Applies to you

    13326 EUR/year
    Tuition Fee
    Based on the original amount of 13326 EUR per year and a duration of 24 months.
  • EU/EEA Applies to you

    13326 EUR/year
    Tuition Fee
    Based on the original amount of 13326 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • First year tuition fee: €13,326
  • Second year tuition fee: €12,711

Living costs for Milano

  • 850 - 1450 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Bocconi University is committed to making a higher education available to all talented students: we welcome motivated and bright students, regardless of their families’ financial situation. For years Bocconi has undertaken an investment policy to support deserving students, through an expanding financial aid system based on both merit and need. Thanks to agreements made with the top Italian banks, our students also have access to a variety of student loan options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.