Economics and Management in Arts, Culture, Media and Entertainment, M.Sc.

  • Application Deadline
  • 24 months
  • English (book IELTS)
The Master of Science in Economics and Management in Arts, Culture, Media and Entertainment from Università Commerciale Luigi Bocconi relies on three main assets: Bocconi’s international reputation for research and teaching in economics, management and law; Milan, with its economic vitality and vibrant creativity; and Italy, with its artistic and cultural tradition.


The Economics and Management in Arts, Culture, Media and Entertainment programme at Università Commerciale Luigi Bocconi relies on three main assets:

  • Bocconi’s international reputation for research and teaching in economics, management and law
  • Milan, with its economic vitality and vibrant creativity
  • Italy, with its artistic and cultural tradition.

These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs and professionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury.

Core courses are complemented with workshops that help participants fully understand the dynamics of each subfield of the industrial and non-industrial arts and cultural sectors. 

Workshops embrace a practitioner’s perspective and a down-to-earth approach as core lectures and case discussions are enhanced with different off-campus visits, various meetings with managers and professionals, commissioned business projects and field research on emerging issues and challenges that creative business and public sector organizations in the arts and cultural fields are facing.

Graduates will be able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries.

Career Opportunities

Graduates are typically offered career opportunities in the following specialized sectors: cultural heritage and the  arts market; media (television, cinema, radio, traditional publishing and multimedia, the music industry); communication; editing and media; live entertainment; tourism; fashion and design.

Typical professional profiles within these sectors include the following:  

  • Entrepreneurs, freelance professionals, consultants in the fields of cultural heritage, communication, live entertainment, media and fashion  
  • Managers in communication, radio, television and cinema, publishing and new media, fashion, entertainment  and live performance companies  
  • Managers at cultural, museums, archiving, archaeological and tourism foundations and institutions  
  • Consultants and experts in the evaluation and care of artistic and cultural heritage  
  • Program schedule managers in communication companies  
  • Royalty managers  
  • Internal and external communication managers  
  • Organizers of entertainment and festivals 
  • Experts on cultural tourism  
  • Experts on consortium activities (arts, culture, sport and communication)  
  • Planners and developers of theme parks

Programme Structure

Year 1

  • Strategic Management and Cultural Entrepreneurship
  • International Property Law
  • Customer Relationship Marketing
  • Performance Measurement and Evaluation 
  • Fundraising Management
  • Comparative Cultural Policies
  • Team and Project Management 
  • Cultural Studies
  • Major workshop
Year 2
  • Arts Markets, Heritage and Culture
  • Cities, Tourism and Events 
  • Fashion and Design
  • Media
  • Performing Arts and Entertainment
  • Study Abroad Programs

Double Degrees with: 
  • CBS Copenhagen Business Schools (Copenhagen, Denmark) 
  • HEC École des Hautes Etudes Commerciales (Paris, France) 
  • Southern Methodist University/HEC Montréal (Dallas, US/ Montréal, Canada)
  • Exchange Programs
  • Internship (compulsory)

    Foreign languages (two languages) 


        Detailed Programme Facts

        • More details:
          • 1st round: by 12 December 
          • 2nd round: by 25 January 
          • 3rd round: by 28 February
          • 4th round: by 22 March 
          • 5th round: by 3 May 
          • 6th round: by 31 May
        • Programme intensity Full-time
          • Full-time duration 24 months
        • Credits
          120 alternative credits
        • Languages
          • English
        • Delivery mode
          On Campus

        English Language Requirements

        You only need to take one of these language tests:

        • Minimum required score:


          The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

          Book IELTS
        • Minimum required score (Grade B2):


          The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

          Note: degree programmes and applications may require a more specific minimum score for admission.

        • Minimum required score:


          The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

        Academic Requirements

        • This programme accepts GRE® scores, however, has not provided a recommended or minimum required score range.

          The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. Read more about the GRE® General test.

        International applicants

        In all the selection rounds, International applicants are selected on the basis of a process that takes into consideration all elements of their profile, focusing on three components:

        • Results of the GMAT (or GRE) test
        • Grade point average of exams passed in the Undergraduate program
        • Evaluation of the applicant's Curriculum vitae / Resumée and Personal statement, possibility of personal assessment interview.

        StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

        • You are considered ineligible for admission
        • You need to improve your academic, study, research or language skills
        Search all Pre-Masters

        Tuition Fee

        • International Applies to you

          13326 EUR/year
          Tuition Fee
          Based on the original amount of 13326 EUR per year and a duration of 24 months.
        • EU/EEA Applies to you

          13326 EUR/year
          Tuition Fee
          Based on the original amount of 13326 EUR per year and a duration of 24 months.
        We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
        • First year tuition fee: €13,326
        • Second year tuition fee: €12,711

        Living costs for Milano

        • 850 - 1450 EUR/month
          Living Costs

        The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


        Bocconi University is committed to making a higher education available to all talented students: we welcome motivated and bright students, regardless of their families’ financial situation. For years Bocconi has undertaken an investment policy to support deserving students, through an expanding financial aid system based on both merit and need. Thanks to agreements made with the top Italian banks, our students also have access to a variety of student loan options.

        StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

        The Global Study Awards: get funded with up to £10,000 to study abroad

        Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.