International Marketing (Economics and Business Administration), M.Sc.

  • Application Deadline
  • 24 months
  • English (book IELTS)
University rank #201 (ARWU) ,
In today’s global economy, businesses and people are crossing borders faster than ever. Marketers are, therefore, required to think globally and to be aware of the latest internationalisation and marketing trends. 


As a specialist provider of global business studies, the International Business Centre at Aalborg University teaches this highly competitive master’s programme in International Marketing (IM) offered by the Department of Business and Management, uniquely encompassing classic international business economic theories with new media and marketing trends in a practical context.

Job and career

The International Marketing programme offers individual students an opportunity to have clear-cut profiles upon graduation. This is done through encouraging students to base their study activities, (especially the semester projects) on issues of their preference.

Having a clear-cut profile strengthens students’ ability to convince future employers about their skills and competencies. Many of our students have worked towards one of the following profiles:

  • International Market Analysis
  • Digitalization and Global Sourcing
  • Global Advertising and Communica-tion
  • International Supply Chain Manage-ment
  • International Relationship Marketing
  • International Business-to-Business Marketing
  • International Consumer Behaviour

As an international business graduate you can pursue careers in:

  • National or international organizations (multi-national companies)
  • The private sector (large companies, banks and financial institutions or consultancies)
  • National or international research institutions and universities (e.g. a PhD programme)

Programme Structure

1st semester

Module 1a: Globalisation and the Internationalization of Companies in a Value Chain Perspective

Module 1b: e-Business

Module 2:

  • Business Research Methods & Theory of Science
  • Semester project on the theme: International Marketing in a Theoretical-Methodological Perspective
2nd semester
  • Module 3a: Customer Behaviour and Marketing Decisions in an International Perspective
  • Module 3b: Marketing Research - Quantitative Methods
  • Module 4: Semester project on the theme: International Marketing in an Analytical and Strategic Perspective
3rd semester
  • Module 5: Traineeship in a foreign company/organization or studies abroad
4th semester
  • Module 6: Master's Thesis

On the third semester students choose between a minimum of 3 month internship at a international company/organization in Denmark/abroad or study at a foreign university or research institution. Internship or studying abroad is arranged individually.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score:


    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

A bachelor's degree in general Economics and Business Administration (three years) equivalent to a Danish Economics and Business Administration Bachelor, or the equivalent is required. 

Guest/exchange students are expected to have a minimum of three years of study within the field of general business administration and, depending on which semester they apply for, some theoretical knowledge and/or relevant practical experience in international business.

Tuition Fee

  • International Applies to you

    5960 EUR/year
    Tuition Fee
    Based on the original amount of 5960 EUR per year and a duration of 24 months.
  • EU/EEA Applies to you

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

DKK 44,300 per year

Living costs for Aalborg

  • 5936 - 8300 DKK/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.