Marketing, M.Sc.

  • Application Deadline
  • 24 months
  • English (book IELTS)
University rank #251 (WUR) ,
During the MSc in Marketing at University of Oulu, students get get familiarised in servitisation, strategic marketing practice, organisational buying behaviour, consumer behaviour, supply chain management, and digital marketing within global markets. They will gain relevant skills of the latest marketing knowledge, practices, and technologies.


At the Oulu Business School (OBS), the primary focus in marketing education and research is in business-to-business relationships and networks. The studies offer a broad understanding of the interaction and processes between the organisations in business networks. As part of their studies, the students develop expertise in fundamental marketing areas such as campaigns, branding, procurement and logistics, and digital marketing practices. The MS in Marketing is taught at University of Oulu.

OBS is one of the first Nordic business schools to earn AACSB International business accreditation. Only some 5 % of the world’s business schools have fulfilled the AACSB quality standards.

OBS offers four focal research areas in marketing: industrial marketing, electronic business, logistics and supply chain management, and service and service business management.

The education is based on high-quality research and active co-operation with local and global companies and organizations. Education in marketing will help students to develop not only the professional capabilities necessary in customer and network relationship management but also abilities to apply scientific knowledge in the practice of marketing.

Possible titles include:
  • Account Manager
  • Customer Service Manager
  • Marketing Manager
  • Marketing Planner
  • Sales Manager
  • Product Manager
  • Project Manager
  • Head of Supply Chain Management
  • Retail Development Manager

Students applying for the programme must possess a bachelor degree in marketing, business studies, social sciences, engineering, or IT studies in business.


• It is an internationally comparable degree in Economics from an AASCB accredited business school

Programme Structure

Courses included:
  • Consumer Behavior
  • Selling and Sales Management
  • Managing Customer Relationships
  • Purchasing and Supplier Relationships
  • Digital Marketing
  • Business Networks
  • Brand Management
  • Marketing Theory
  • Market Analysis and Business Intelligence
  • Elective course from MIB
For more information, please visit the programme website.

Detailed Programme Facts

  • More details: You can apply between 14th and 28th of March.
  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score (Grade C):


    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:


    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

  • An appropriate bachelor's, or higher level degree (or equivalent) completed in a university is required of applicants. In addition, students with a BBA degree (tradenomi) from a Finnish polytechnic institute (ammattikorkeakoulu) are eligible.
  • A successful applicant has obtained their first academic degree, normally a Bachelor’s degree or equivalent, from an institution of higher education. As a rule, the Bachelor’s degree is the lower academic degree. This degree should be equivalent of at least three years of full-time studies (180 ECTS).
  • All applicants are required to prove a high level of proficiency in English language. All programmes ask the applicant to demonstrate their level of English language. 

Tuition Fee

  • International Applies to you

    12000 EUR/year
    Tuition Fee
    Based on the original amount of 12000 EUR per year and a duration of 24 months.
  • EU/EEA Applies to you

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Oulu

  • 660 - 1040 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.