Digital Marketing and CRM, M.Sc.

  • Application Deadline
  • 12 months
    Duration
  • English (book IELTS)
    Language
,
The MSc in Digital Marketing and CRM is a specialized and innovative program designed by our experts. The academic environment is interactive with both academics and professionals providing theoretical and hands-on expertise.

About

The emergence of the internet’s arrival has completely changed marketing practices and has led to new forms of communication and commercialization: the digital economy. The main objective of the program is for future managers to be successful in digital marketing and CRM, two rapidly emerging and complementary fields that represent new ways of conducting marketing and improving relationships with clients.

The MSc in Digital Marketing and CRM’s focus is for students to acquire the theoretical and practical knowledge. This is the foundation for the development of professionals who can analyze, and capitalize on, customer databases, which can then be turned into strategic and effective digital marketing. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Programme Structure

Course based curriculum and an internship, or thesis, or consulting projectExamples of Marketing and Management Essentials Courses:
  • Multi-Channel Strategy
  • Brand Communications
  • Measuring Market Performance and ROI
Examples of Digital Marketing Courses:
  • Digital Marketing Strategy
  • Social Media Marketing
  • Web Analytics
Examples of Customer Relationship Management Courses:
  • E-CRM
  • Customer Service & Complaint Management
  • CRM and Sales

Audience

This program is for those interested in the digital economy and working in an emerging market.

Detailed Programme Facts

  • More details: This program begins in September on our Lille campus
  • Programme intensity Full-time
    • Full-time duration 12 months
  • Credits
    90 ECTS

    With a concentration on the complementary fields of digital marketing and customer relationship management students will benefit from an education that gives them a competitive edge in this growing field.

  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score:

    85

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

  • This program is for those with an undergraduate degree in business related areas or engineering.
  • An English Proficiency Test results are required for those who are not native speakers, or who have not followed an English language taught curriculum for the past two years of their education.

Tuition Fee

  • International Applies to you

    15000 EUR/year
    Tuition Fee
    Based on the original amount of 15000 EUR per year and a duration of 12 months.
  • EU/EEA Applies to you

    15000 EUR/year
    Tuition Fee
    Based on the original amount of 15000 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Both French nationals and international students pay the same tuition fees.

Living costs for Lille

780 - 1150 EUR/month
Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Merit-based Scholarships are available for up to 50% tuition-waiver. Scholarship assessment is automatic when the admissions committee reviews the application so students do not have to apply separately.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.