The emergence of the internet’s arrival has completely changed marketing practices and has led to new forms of communication and commercialization: the digital economy. The main objective of the program is for future managers to be successful in digital marketing and CRM, two rapidly emerging and complementary fields that represent new ways of conducting marketing and improving relationships with clients.
The MSc in Digital Marketing and CRM’s focus is for students to acquire the theoretical and practical knowledge. This is the foundation for the development of professionals who can analyze, and capitalize on, customer databases, which can then be turned into strategic and effective digital marketing. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
This program is for those interested in the digital economy and working in an emerging market.
You can apply until:
Always verify the dates on the programme website.
With a concentration on the complementary fields of digital marketing and customer relationship management students will benefit from an education that gives them a competitive edge in this growing field.
You only need to take one of these language tests:
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Book IELTS
Minimum required score:
The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).
Both French nationals and international students pay the same tuition fees.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Merit-based Scholarships are available for up to 50% tuition-waiver. Scholarship assessment is automatic when the admissions committee reviews the application so students do not have to apply separately.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.