Political Marketing, Master

  • Application Deadline
  • 12 months
  • English (book IELTS)
, | Online
The Master in Political Marketing at the Rome Business School is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.


Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master in Political Marketing at the Rome Business School, has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence.


On completing the course, participants will be able to:

  • structure precise operational plans and strategies for the promotion of a political candidate or group
  • make the best use of social media and of the web for political-electoral marketing and communication ends
  • learn about new visual and off-line means of communication for a winning placement in the political-electoral market
  • enhance their public speaking capabilities also in terms of consultancy to others
  • correctly set up and manage an electoral campaign
  • know and understand the peculiarities of the different electoral systems

Career Service

Participation in this course also entitles attendees to: having their CV inserted in the Rome Business School’s database and distributed to companies, organizations and head hunters of the Rome Business School’s international network; a free review of their CVs; support in managing their job interviews; networking meetings with managers, professionals and entrepreneurs on an international scale; a personalised monitoring and alerting service for the best job opportunities both in Italy and abroad.

Programme Structure


The Rome Business School’s Master’s Degree in Political Marketing is structured in:

  • 6 months of Lectures + Additional Activities
  • 6 months of project work
  • Company visits 


  • Political-Electoral Marketing
  • Web and Social media for politics
  • Public speaking
  • Political Press Office
  • Organising events
  • The electoral system and its specificity
  • Political-electoral research and surveys
  • Leadership for politics
  • Spin Doctoring
  • Fundraising for politics
  • Electoral campaign management
  • Innovative communication techniques for politics
  • International excellency cases
For more information, please visit the programme website.


                        The Master in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.


                        The Rome Business School’s teachers are always highly selected international level trainers and managers from a plethora of operational and professional backgrounds; The quality of training is recognized by the ISO 9001:2008 Certification obtained by the Rome Business School.

                        Detailed Programme Facts

                        • More details: It is highly recommended that you apply approximately 2-3 months prior to staring period of the programme.
                        • Programme intensity Full-time
                          • Full-time duration 12 months
                        • Credits
                          60 ECTS
                        • Languages
                          • English
                        • Delivery mode
                          On Campus, Online

                        English Language Requirements

                        This programme requires students to demonstrate proficiency in English.

                        Book IELTS

                        Academic Requirements

                        All applicants must have:

                        • A Bachelor’s degree (or be near completion)
                        • A good English proficiency (both speaking and writing)

                        In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants.

                        Tuition Fee

                        • International Applies to you

                          4500 EUR/year
                          Tuition Fee
                          Based on the original amount of 4500 EUR per year and a duration of 12 months.
                        • EU/EEA Applies to you

                          4500 EUR/year
                          Tuition Fee
                          Based on the original amount of 4500 EUR per year and a duration of 12 months.
                        We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

                        Living costs for Roma

                        • 850 - 1450 EUR/month
                          Living Costs

                        The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


                        StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                        The Global Study Awards: get funded with up to £10,000 to study abroad

                        Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.