International Marketing and Management, M.Sc.

  • Application Deadline
  • 24 months
  • English (book IELTS)
The Master of Science (MSc) in International Marketing and Management is offered by the ISM University of Management and Economics. According to this, marketing is one of the functions the most essential in the organization. In short, the objective of marketing is to create value, communicate value, collect value from the firm‘s customers thus increase the overall value of the organization.


The Master of Science (MSc) in International Marketing and Management is offered by the ISM University of Management and Economics. The overall goal of the programme is to provide students with knowledge, skills, values and attitudes related to international marketing management. The programme’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration. The programme is structured on three main pillars: marketing, the financial implications of investments in marketing, and research. The overall marketing management approach in the programme is very analytical and stresses the marketing skills required to influence the level, timing and composition of demand for a product, service, organisation, place, person, idea, or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.

The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.

Double degree

The double degree is exclusively awarded to students who spend the second year of their two-year programme at the chosen double degree partner university:

  • BI Norwegian Business School

  • Tias School for Business and Society

  • INSEEC Bordeaux

  • Kedge Business School

  • Tilburg University

Programme Structure

Courses Include:

Year 1

  • Advanced Topics in International Management
  • Brand Management
  • Advanced Corporate Finance
  • International Consumer Behaviour
  • Research Methodology
  • Corporate Social Responsibility
  • Multivariate Statistics
  • Service Marketing
  • Marketing Metrics
  • Marketing Research
Year 2
  • Strategic Marketing
  • New Product Development and Service Innovation
  • Sales Negotiations and Sales Force Management
  • Digital and Social Media Marketing
  • Microeconomics of Competitiveness
  • Master’s Thesis

Detailed Programme Facts

  • More details:

    • Main admission: March 1 – July 11        
    • Additional admission: July 19-31
  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

  • Applicants must submit an online application 
  • Undergraduate degree diploma and diploma supplement.
  • Applicants who have earned their degree abroad must submit a confirmation by the Lithuanian Centre for Quality Assessment in Higher Education (SKVC) confirming that their undergraduate degree is comparable to an approved Lithuanian undergraduate degree.
  • Valid results of TOEFL, IELTS tests. 
  • Motivation letter and CV. 
  • A copy of passport pages containing photo and information about identity.
  • Documents confirming academic activities (if applicable).
  • Application fee is 80 EUR. Until 1st of May an application fee is not applied.

Tuition Fee

  • International Applies to you

    4950 EUR/year
    Tuition Fee
    Based on the original amount of 2475 EUR per semester and a duration of 24 months.
  • EU/EEA Applies to you

    4950 EUR/year
    Tuition Fee
    Based on the original amount of 2475 EUR per semester and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Vilnius

  • 487 - 850 LTL/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


ISM Scholarships for International Applicants:
  • Best international applicants can get 30-50% discounts* on the tuition fee. Once granted, the discount will continue to apply in the next semester provided that the student’s average mark is at least 8 out of 10 and the student has no failures or penalties.
State scholarships for International students:
  • A monthly scholarship and benefit to cover the study price is offered for the nationals of Belarus Republic, Republic of Georgia, Republic of Moldova, Republic of Ukraine,Republic of Armenia, Republic of Azerbaijan, and People's Republic of China and foreign citizens of Lithuanian origin to study in Lithuanian higher education institutions. 

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.