Advertising, Master

  • Application Deadline
  • 24 months
  • English (book IELTS)
University rank #247 (QS) ,
This innovative program is the exemplar for any Master of Advertising in Australia, providing industry-focused and in-depth analysis of advertising and marketing communication by engaging with academic and professional sources from around the world. You will explore a range of evolutionary communication processes to build professional knowledge and skills for today's competitive global environments related to advertising and promotional activities.


Enrolling on this program will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising, and broader communication industry.

On completion of the program, graduates will be reflective and responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.

As a graduate of this program you will be able to:

  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgement and ethical responsibility relating to your professional practice and discipline.
  • Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.
  • Provide leadership within your discipline as well as collaborate with others.
  • Use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area.
  • Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication environment.


Professional recognition and accreditation
This program is accredited by the Media Federation of Australia (MFA) and the International Advertising Association (IAA).The program has links with The Communications Council (previously Australian Federation of Advertising) and the International Association of Business Communicators (IABC).

Programme Structure

Program structure

The program is professionally-oriented and key study topics and practice areas include:

  • complex and integrated campaign management
  • brand management
  • account management
  • account planning
  • strategy planning
  • agency management
  • media planning
  • collaborative teamwork
  • project proposal and pitching
  • design thinking
  • value chain and proposition
  • communication perspectives
  • international advertising approaches.

Promotional activities and practices that are integrated in the program are:

  • commercial sponsorship
  • sales promotion
  • event management
  • direct response
  • digital, emerging and contemporary media
  • consumer behaviour and audience analysis.

As well as the professional practice areas above, courses are offered in the areas of:

  • public relations and communication practice
  • communication for social change
  • corporate writing and editing
  • leading change in media and communication.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 24 months
    • Average part-time duration 48 months
    • Intensity Flexible
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score (Grade B):


    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:


    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

Entry requirements

You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) with a minimum GPA of 2.5 (out of 4.0).

You may also be considered if you have at least 3 years professional experience in the advertising, marketing, marketing communication, professional communication or public relations field.



Selection tasks

Statement: You must include with your application a statement explaining your interest in studying the program and how you feel the program will advance your career, providing detail of any previous work experience in the industry.

English language requirements
  • Pearson Test of English (Academic) (PTE A)): minimum score of 58 (with no band less than 50)

Tuition Fee

  • International Applies to you

    27840 AUD/year
    Tuition Fee
    Based on the original amount of 55680 AUD for the full programme and a duration of 24 months.
  • National Applies to you

    11520 AUD/year
    Tuition Fee
    Based on the original amount of 23040 AUD for the full programme and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Melbourne

  • 1501 - 2660 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.