Hec Paris’ Historic Expertise In Marketing
As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that a key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.
The strong relationships between HEC Paris and prestigious companies are also reflected in the organization of many events and competitions throughout the year, in which the program’s students actively take part:
The MSc Marketing is offered at HEC Paris School of Management.
Dedicated Chairs And Certificates
The MSc Marketing students therefore benefit from close ties with business leaders, notably through the range of chairs and certificates they have access to, such as:
This module introduces concepts related to the rich and complex ecosystem of Big Data. It studies the technologies of transformation and exploration of data, by distributing either data or their treatment and exploiting these data.
The whole course pivots on the key concept of “Value”; it successively covers the issues of understanding, creating, delivering and appropriating value. Second, the course focuses on the offering of solutions and on the shift from B2B to B4B (from “BtoB” to “BforB”). Last, it examines the key issue of access to customers / prospects, whatever their number.
For more information, please visit programem website.
This programme requires students to demonstrate proficiency in English.Book IELTS
HEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.
The selection is a 2 phase process:
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check the programme website for information about funding options.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Testimonial Registration Module
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