• Application Deadline
  • 8 months
  • English
The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.


Hec Paris’ Historic Expertise In Marketing

As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that a key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.

The strong relationships between HEC Paris and prestigious companies are also reflected in the organization of many events and competitions throughout the year, in which the program’s students actively take part:

  • L’Oréal-HEC ‘Next Billion Challenge’
  • LVMH Challenge
  • EDF Challenge
  • DDB Challenge
  • Speakers series

The MSc Marketing is offered at HEC Paris School of Management.

Dedicated Chairs And Certificates

The MSc Marketing students therefore benefit from close ties with business leaders, notably through the range of chairs and certificates they have access to, such as:

  • Luxury Certificate with Kering
  • Leadership Certificate with Pernod Ricard
  • Entrepreneurship Chair with L’Oréal Paris
  • Digital Entrepreneurship Certificate with major French digital entrepreneurs, as HEC Paris’ expertise in marketing benefits all sectors, from the most traditional to the most modern, including digital and entrepreneurship.

Programme Structure

Core Courses
  • Big Data

This module introduces concepts related to the rich and complex ecosystem of Big Data. It studies the technologies of transformation and exploration of data, by distributing either data or their treatment and exploiting these data.

  • Business for Business 1: Creating Value, Switching to Solutions

The whole course pivots on the key concept of “Value”; it successively covers the issues of understanding, creating, delivering and appropriating value. Second, the course focuses on the offering of solutions and on the shift from B2B to B4B (from “BtoB” to “BforB”). Last, it examines the key issue of access to customers / prospects, whatever their number.

For more information, please visit programem website.

Detailed Programme Facts

English Language Requirements

This programme requires students to demonstrate proficiency in English.


Academic Requirements

HEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.

The selection is a 2 phase process:

  • A first selection is made based on the evaluation of your application and supporting documents.
  • The pre-selected candidates will then be invited for a face-to-face or Skype interview.
For more information, please visit programme website.

Tuition Fee

  • International Applies to you

    23350 EUR/year
    Tuition Fee
    Based on the original amount of 23350 EUR per year and a duration of 8 months.
  • EU/EEA Applies to you

    23350 EUR/year
    Tuition Fee
    Based on the original amount of 23350 EUR per year and a duration of 8 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Paris

1140 - 1650 EUR/month
Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.